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How does machine learning help to grow your business? The term "Machine learning" was coined by Arthur Samuel who is a frontiersman in machine learning and artificial intelligence, in 1959. It essentially means the ability for machines to learn and enhance results and actions, without explicit programming. Machine Learning is the most widely used branch of computer science. It is used by many industries for doing complex data analysis and automating tasks. We already are using devices that utilize them. It has taken more than 50 years for the technology to catch up with the idea, however, artificial intelligence (AI) and ML have now become easy to be reached by companies - even the tiniest ones. And both are giving small businesses a huge boost across all facets of these operations. Listed below are five ways machine learning can benefit small companies in their growing stages. Anticipate demands Research completed by Salesforce revealed more than half of all customers will change brands if a company does not anticipate their demands. With ML, businesses can anticipate those needs using the large quantity of information they have already
collected about their clients. Machine learning may predict activities for your company to take that will make customers happier. Make more informed decisions faster The ideal business strategy is important to ensure that the development of your organization, but not everyone can make the right decisions. By analyzing huge volumes of data, ML will enable you to make strategic and fast decisions. Automate and streamline your enterprise One of these challenges small businesses face is streamlining operations to make them even efficient. This is especially true for businesses which have a small staff. Each hour stored is a huge win when you have a little team. Strenuous jobs such as generating prospects, replying emails, making appointment reminders, delivering charging notices, and participating on social media are some of the many tasks you can automate. Strengthen your digital security Running a company in today's digital world means dealing with relentless cybersecurity threats. Unless you are an expert, monitoring your electronic existence will save you time and money. However, a breach may be even more costly when considering the possible financial liabilities and loss of standing for your own brand. Boost your marketing Marketing in an electronic age requires an understanding of information, analytics, and automation. ML enables small companies to use information more effectively to improve marketing performance. For example, ML might examine and encode data to identify more detailed sales projections based on past experiences than you ever imagined possible. Additionally, it may let you optimize your advertising mix by better forecasting client profiles and providing personalized and targeted marketing. For more information read RPA, Blockchain & AI Consulting Solutions