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Rainbow Sandals

Rainbow Sandals. Who is Rainbow?. Target Audience. Jacob 23 year old surfer / bartender, trying to hit pro-tour. Laura 19 year old art student, paints 2 hours a day, plays guitar in reggae band. Target Audience. Susan

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Rainbow Sandals

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  1. Rainbow Sandals

  2. Who is Rainbow?

  3. Target Audience Jacob 23 year old surfer / bartender, trying to hit pro-tour Laura • 19 year old art student, paints 2 hours a day, plays guitar in reggae band

  4. Target Audience Susan 47 year old marketing executive with 3 kids, likes beach time on weekends. Mike • 62 year old ex-hippie, souvenir shop owner. 40-year customer of Rainbow.

  5. Consumer Details Unique selling proposition: Special arches Target audience: All age ranges and genders

  6. Things our Audience Does

  7. The Plan

  8. Athlete Sponsorships

  9. Event Sponsorships

  10. Print Ads / Web Ads

  11. Social Responsibility Targeting to Healthy, active, animal friendly users: • Sell at Farmers Markets • Vegan stores and shops • Create a separate page on rainbow sandals for vegan buyers Organize a beach-cleaning day, offer discounted/free sandals to those who participate. Share profits from sales of vegan sandals with animal rights.

  12. Rainbow Sandals iPhone/Android Localized content based on in-phone GPS

  13. The Plan • Sponsor events & athletes • Create humorous ads to reinforce longevity of the sandal

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