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Join Dr. Pradeep Mahapatra at Berhampur University on 15th March 2011 to enhance stakeholders' knowledge and skills, build effective communication strategies, and promote good governance through media access in rural households. Learn about media growth trends and best practices in communication for development.
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SIRD WORKSHOP ONDevelopment Communication for Strengthening Local Governance Access to Media in Rural Households and Opportunities 15th March 2011 By Dr Pradeep Mahapatra Berhampur University
OBJECTIVES OF THE WORKSHOP • Build capacity • Enhance knowledge and skills of stakeholders • Use of communication as tool for empowerment • Workout strategy and action plan • Set an interface for good governance hub for effective implementation of PR & RD programmes
HIGHLIGHTS OF PRESENTATION • Access to media in Odisha • Development Communication through mainstream and alternative media platforms • Case study on GRAM VIKAS SAMACHAR • Tips for effective communication
ACCESS TO MEDIA IN INDIA 2008 Source: The Indian Media Business(Sage)
GROWTH IN REACH OF MEDIA 2000-2008 Source: The Indian Media Business(Sage)
MEDIA LANDSCAPE • Estimated 20% growth in media industry • Higher growth rate of regional media • Hyper localization of content
MAINSTREM MEDIA & DEVELOPMENT COMMUNICATION • About 6% coverage of development news • Market driven editorial policy • Lack of Public Relation activities for coverage of development news
VOLUME OF SOCIAL ADVERTISING IN INDIAN PRINT MEDIA Source: Ad Ex : A Division of TAM Media & Research
INITATIVES FOR BETTER COVERAGE • Planning strategies • Capacity building • Replicating good practices
ALTERNATIVE MEDIA • Available government publications • Available ‘Community Press’ • Curated media
MOBILE PHONE AS A PLATFORM • Govt. of Odisha initiatives for innovative project under e-governace
Case Study on GRAM VIKAS SAMACHAR • Development activists as informers • Copy editing and production by professionals • Personalized distribution system
USEFUL TIPS - I • Documenting • Contributing to alternative media • Interacting with local journalists • Circulating story proposals among mainstream media
USEFUL TIPS - II • Documenting hard facts • Collecting background information • Extensive interviewing • Recording others impressions • Seeking human interest angle