Bc. Ľubomír Šmida Ing. Gabriela Hrdinová prof. Ing. Peter Sakál , CSc.

1. Openbusiness I.co-thinkingwithinthenoospereopenbusinessii.Corporatesocialresponsibility in conditionsofpermanentchanges Bc. Ľubomír Šmida Ing. Gabriela Hrdinová prof. Ing. Peter Sakál, CSc. WWW.SCSS.SK SLOVENSKÁ TECHNICKÁ UNIVERZITA V BRATISLAVE Materiálovotechnologická fakulta SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA Faculty of Materials Science and Technology

2. This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).” The paper is also a part of submitted KEGA project No. 037STU-4/2012 “Implementation of the subject “Sustainable Corporate Social Responsibility” into the study programme Industrial management in the second degree at MTF STU Trnava”.

3. structure • Noosphere • Theparadigmofopeninnovation • Corporatesocialresponsibility • Conditionsofpermanentchanges • Innovativeco-thinkingofopensociallyresponsiblebusiness in conditionsofpermanentchanges

4. NOOSphere THE SPHERE OF HUMAN THOUGHT Noosphere is the third phase of the Earth´s development after geosphere and biosphere. Noosphere includes previous two phases and visibly affects them. Vladimir Ivanovič Vernadskij Noosphere as a preparatory stage for the emergence of a new era in which humanity reach maximum level of complexity and consciousness. Pierre Teilhard de Chardin

5. THE SPHERE OF HUMAN THOUGHT • Noosphere is based on three fundamental characteristics of humanity: • Reflection. • Creative invention. • Ability to conspiracy. • The essence of withdrawal restlessness and achievement of certainty is development of noosphere and related: • Social development. • Technical development. • Intellectual development. • Among the conditions that must be provided for the development of noosphereinclude conditions of: • Survival. • Health. • Synthesis

6. Theparadigmofopeninnovation • Fromclosedbusiness to openbusinessforexternalsubjects. • Chesbrough: "The use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.“ • NineSigma: "Open innovation is not an option, but a competitive necessity."

7. Keyprocessesofopeninnovation Open innovat ion Figure: Key processes of open innovation(Gassmann a Enkel)

8. Corporatesocialresponsibility • Firstefforts: • 19. century – RobertOwen (GreatBritain), AndrewCarnegie (USA). • 20. century – Baťa(Czechoslovakia). • Thefocus: • Increasingthe competitiveness and attractiveness of the business. • The sense: • Keeping with statutory requirements and identifying and meeting the reasonable needs of all stakeholders. • The essence: • Fromtheperspectiveofthe “profit-only” to the level of “triple-bottom-line”, business based on social, environmental and economic pillars. Figure: Shareholders and stakeholders(Crowther a Aras)

9. Cor P Or A T E S O C I A L R E S P O N S I B I L I T y • Economic areaof CSR relates to transparent business and good relationships with stakeholders. It assesses the impact on local, national and global economy. • In the social field, the company focuses on access to staff and supports local communities, increasing living standards, security, health, education and cultural development of citizens. • Environmental areais focused on awareness of the business impact on the environment. Company should carry out own activities in relation to living and inanimate nature in order to burden it as little as possible.

10. New opportunities O P E N i Nno V A t I on Cor P Or A T E S O C I A L R E S P O N S I B I L I T y • Involving stakeholders in the network of innovation activities. • Parallel implementation of changes. • Creating strategic networks. • Openinnovation • + • Corporatesocialresponsibility Innovative co-thinking of open socially responsible business

11. Conditionsofpermanentchages • Requirements: • Team of changes. • TOP management support. • Drucker: • Systematic practices. • Schmitt: • Courage, passion and perseverance • Kotter: • Stronge sense of urgency. Specification of the core of the business Changes beyond the core The core of the business change

12. Innovationco-thinkingofopensociallyresponsiblebusiness in conditionsofpermanentchanges

13. Thankyouforyourattention lubosmida@gmail.com gabriela.hrdinova@stuba.sk peter.sakal@stuba.sk WWW.SCSS.SK SLOVENSKÁ TECHNICKÁ UNIVERZITA V BRATISLAVE Materiálovotechnologická fakulta SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA Faculty of Materials Science and Technology