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BV&E Strategy – Executive Summary

BV&E Strategy – Executive Summary. Simon Mills. Initiative 1

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BV&E Strategy – Executive Summary

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  1. BV&E Strategy – Executive Summary Simon Mills

  2. Initiative 1 Investment and support into developing clear and concise data and profiles in every market in the overseas network; Ensure specific levels of BV&E delivery through our UK and overseas teams. Ensure the quadrant model is understood and adhered to. Initiative 2: Negotiate the handover of some leisure exhibitions to others; Allow the team to become a purer Business Tourism department, with a focus on key sectors and a focus on Britain-led markets BV&E Strategy

  3. Initiative 3: Proactively build up eventBritain, supporting the nations, cities and regions of Britain in bids for major events, using our overseas network, contacts and eventBritain shops. Initiative 4: Increased central support for BV&E marketing initiatives and activity in Britain led markets. Work with leisure campaigns to integrate extender messaging. Develop marketing partnerships with key global business travel agencies to broaden our reach. BV&E Strategy

  4. BV&E Strategy Initiative 5 • Support industry in raising its profile; Drive the BVEP and ensure that we champion and lead the industry with one voice across the UK; Lead on National Meetings Week. Engage with Government and advise on this sector Initiative 6: • Showcase Britain as a leading global destination for business and sport events. Sit on the Events Group, advocate the FPPC and drive business to tourismgames2012.org

  5. Partner Marketing What we are doing and how you can get involved?

  6. FAPL Worldwide partnership Player interviews / ambassadors TVC in 10 key markets How you can contribute Incentive give-aways B-Roll How you can benefit? Working with operators to encourage football packages Promotion through football interviews Partner Marketing

  7. Film Sherlock Holmes Robin Hood Marketing Press activity I-phone / android apps Social media Commercial opportunities Exhibition How you can benefit? Expertise to consult on the value of film and film promotion Brand exposure through movie campaign association Partner Marketing

  8. Olympic Sponsors Partnership agreements with TOP sponsors Joint working to ensure promotion for Britain Advice and support Groups and corporate How you can contribute Tourismgames2012.org Working through 2012 unit at VB Partner Marketing

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