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From Web Vision to Reality

From Web Vision to Reality. Academic Assembly 10/4/2007. The ‘visionistas’. Zsuzsa Koltay, chair Adam Chandler Michael Cook Marty Kurth Kornelia Tancheva Carla Demello, designer. Zsuzsa Koltay Nick Cappadona Adam Chandler Matt Connolly Michael Cook Tony Cosgrave Carla DeMello

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From Web Vision to Reality

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  1. From Web Vision to Reality Academic Assembly 10/4/2007

  2. The ‘visionistas’ • Zsuzsa Koltay, chair • Adam Chandler • Michael Cook • Marty Kurth • Kornelia Tancheva • Carla Demello, designer

  3. Zsuzsa Koltay Nick Cappadona Adam Chandler Matt Connolly Michael Cook Tony Cosgrave Carla DeMello Lance Heidig Angela Horne Jesse Koennecke Baseema Krkoska Jim LeBlanc Ellen Marsh Chris Miller Maureen Morris Susette Newberry Rick Silterra Kornelia Tancheva Wendy Wilcox The ‘doers’

  4. Charge and scope • How to present CUL and info landscape • Understand CU audience • Be pragmatic • Be clever adaptors • Emphasize people and services • Voyager stays • CU Med transparency

  5. Charge and scope • How to present CUL and info landscape • Understand CU audience • Be pragmatic • Be clever adaptors • Emphasize people and services • Voyager stays • CU Med transparency

  6. “You are not your user” • Use relevant user research from elsewhere • Look at existing CUL data • Talk to Cornellians • What structure? • How to synthesize?

  7. What we need… • Qualitative data • Segment population based on findings, not our assumptions or habits • Easy to communicate • Easy to relate to • Easy to act on

  8. …are imaginary friends

  9. These friends are personas • “Realistic character sketch representing one segment of a site’s targeted audience” • Personas “summarize user research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves” Steve Mulder and Ziv Yaar

  10. Persona process • Consultant, Craig St. Clair of TKG Consulting • Qualitative, not quantitative • Based on 36 interviews • Probe work habits and needs • Challenge: what is a user, anyway?

  11. CUL personas • 10 friends, Ken, Marilyn, Soo-Jin, Ben, etc. • Validated, supplemented and amplified • They anchored our thinking throughout • Reality check for our ideas • Available at eCommons@Cornell • http://hdl.handle.net/1813/8302 • They are your friends, too!

  12. Audience needs and expectations • Delivery bigger frustration than discovery • Reduce number of starting points • Incorporate trusted networks into tools • Put links to library where the users are • Show the world, not just CUL • Present slice of universe by subject • Only simple and quick works • Better emphasis on awareness/outreach

  13. The vision • Streamlined home page – key tasks, not full menu – vote with your clicks • Single search box for diverse info with post-search faceting and visual clustering • Locally created content part of same flow • Delivery and other services integrated into discovery path

  14. The vision, cont. • Break out of institutional silo • Eye-catching communication tool • Links to most heavily used services, search for rest • No library jargon

  15. The vision, cont. • Human element through content, contact, opportunities for users to leave their impact • Interactive library guides for “subject slice view” with approachable librarians • Constant evaluation and development • Library outside the library

  16. Then we shopped around • Conceptual fit a must • High level evaluation • Nothing tried and true • Risky, but standing still is even riskier

  17. Recommendations • Implement WorldCat Local for fall 2008 • Maintain WebFeat based Find it! until WorldCat Local is ready to take over • Redesign CUL web site for Fall 2008 • Implement LibGuides • Investigate ways to insert library into non-library tools and discovery spaces • Support Get it! goals

  18. Is there a ‘there’?

  19. So most important of all • Constant evaluation • Constant enhancement • Constant visioning

  20. Just do it! • LMT and Exec. Committees endorsed recommendations • Four implementation projects • WorldCat Local (Adam) • Web site redesign (Kornelia) • LibGuides (Angela) • Library outside the library (Susette)

  21. Currently • Close-up evaluation of systems and implications, discussions with other institutions, fact finding, following up on staff comments, etc. • Developing recommendations, timelines, resource implications about each project for sponsors (each project a special case)

  22. Mark your calendar! Update and feedback session at Reference and Outreach Forum 11/13, 10:30 – 12:00

  23. Q&A

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