180 likes | 384 Views
The Future of the Press: Challenges & Opportunities. Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism asmitch@journalism.org. People Today are News Grazers. 92% get news from multiple platforms. But not Aimless Wanderers.
E N D
The Future of the Press:Challenges & Opportunities Amy MitchellDeputy Director Pew Research Center’s Project for Excellence in Journalism asmitch@journalism.org
People Today are News Grazers 92% get news from multiple platforms
But not Aimless Wanderers How Many News Sites Users Visit Daily
News Online is Frequent… How Often Users gEt News or Information From Sources
Social…Search-based… 56% begin with a news aggregator or portal
…and Quick 3 minutes 6 seconds per session
Going Mobile 26% of Americans access news on their cell phones
Online Advertising Revenues Fall Short 1. Decoupling of News and Advertising 2. No Dollar for dollar value 3. 79% never click on ads from news sites
Newspaper Newsrooms Shrinking Staff down by more than 30% since 2000 $1.6 billion lost in print news budgets since 2006 ½ of states no longer have staff in D.C.
New Experiments Partnerships Pro – Am Relationships Freelance Reporters Non-News Revenue STreams Saved by the Tablet?
Journalism in the 21st Century Journalism as a service
Eight Functions of Journalism 1. Authentication 2. A Watch Dog 3. Witness Bearer 4. Forum Leader 5. Sense Making 6. Smart Aggregation 7. Empowerer 8. Role Model
The Future of the Press:Challenges & Opportunities Amy S. MitchellDeputy Director Pew Research Center’s Project for Excellence in Journalism Journalism.org asmitch@journalism.org