REPUTATION MANAGEMENT FOR TARGET AUDIENCES

1. REPUTATION MANAGEMENT FOR TARGET AUDIENCES Some Recent Attacks on the Census Bureau Prepared by Kenneth C. Meyer United States Census Bureau

2. RECENT INCIDENTS •  DATA MINING •  SPECIAL TABULATIONS & EXTRACTS

3. SPECIAL TABULATIONS & EXTRACTS ARAB-AMERICAN DATA REQUEST

4. COMMUNICATIONS COUNTERMEASURES •  Notified key staff and stakeholders •  Formed communications strategy •  Developed messages & conducted media training •  Drafted RTQ for interim policy •  Pitched interim policy & arranged interview opportunities •  Issued News Release announcing policy

5. COMMUNICATIONS COUNTERMEASURES(cont’d) • Participated in preparations for: --- Informational teleconference with key stakeholders --- Joint Census Advisory Committee meeting •  Arranged spokesperson for talk radio show •  Issued News Release announcing CPO •  Arranged Ed Boards for Director

6. SUMMARY •  IDENTIFY ATTACKS • Monitor the media closely • Be alert to sensitivities of stakeholders •  MANAGE REPUTATION • Reactive measures • Proactive measures

7. CONCLUSION  A good reputation is critical to public confidence  The greatest challenge for national statistical agencies is the loss of respondent cooperation