How 2019 Has Changed Keyword Research For SEO Marketing in Australia And How To Do It Correctly

1. How 2019 Has Changed Keyword Research For SEO Marketing In Australia And How To Do It Correctly WWW.NEWPATHWEB.COM.AU

2. The way we conduct keyword research when it comes to SEO marketing in Australia is always changing. Whether it’s the Penguin update in 2012 to target manipulative link building or the Maccabees (also known as Fred) update in 2017 to improve the relevancy of search queries, Google is always changing and improving its algorithms. Google also loves to be incredibly tight-lipped when it comes to revealing information around their updates and making it harder to access keyword data from programs such as Google Keyword Planner. This means that businesses need to be at the forefront when it comes to keyword research and SEO marketing in Australia in 2019. Most of the keyword research processes that businesses use are identical. They mostly involve using Google Keyword Planner, using various tools to generate a competitiveness score and sorting by volume. It can be a very uniform approach, meaning that if you are following the crowd when it comes to keyword research; you will always be needing to adapt to a new Google update. So, what’s the solution? Changing how you are prioritising and selecting your keywords. Simple, right?

3. The method for creating a unique and effective process for keyword research in 2019 involves common sense and is rather straight-forward. This method is broken down below into the following basic factors which will then will be explained in more detail:

4. Beginning The Keyword Research This is where common sense first comes into play. When thinking of and selecting keywords that best describe and relate to the topic of what you are targeting, for example: ‘SEO marketing in Australia’ or ‘organic animal food’, be sure to choose more than just one word. Choosing a phrase or a long-tailed keyword is going to yield much better results than just targeting a single word. Basically: it is easier to rank higher for a keyword with 3 or 4 words such as ‘SEO marketing in Australia’, rather than just ‘SEO’.

5. Using Data To Confirm Your Keywords

6. Fine-Tuning Your Keyword Index

7. Adding Modifiers To Drive A Higher Search Volume

8. Expanding Your Keyword Index There are many tools and websites such as SERP’s Keyword Research Database which can provide numerous keyword suggestions that relate to your root keyword. They do this by ‘scraping’ (collecting) data from the variety of platforms that people use to search such as YouTube and Google. Once this has all been completed, you can then begin the fun task of compiling all the competitive and search volume metrics for each keyword.

9. Sorting And Filtering Your Keyword Index

10. Here is a quick example of the types of modifiers you would have in each pillar: Informational

11. Commercial Investigation • Location words such as Melbourne, Australia, Sydney and so on • Best • Top • Words relating to sizes such as large, small, medium and so on • Words relating to colours such as blue, red, yellow, green, black and so on • Words relating to age or gender such as girls, boys, womens, mens, childrens, kids and so on Transactional • Cost • Cheap • Price • Sale • Discount • Buy • Pricing

12. Taking Advantage of GA When it comes to keyword research for SEO marketing in Australia, data is king. This means collecting every piece of data possible regarding your website, so it’s best to start with the keywords you are already ranking for. This is best done through GA (Google Analytics) after you’ve verified your website with GSC (Google Search Console). GA is ideal for locating and exporting all your important and relevant data into Google Sheets, TSV, CSV and Excel. To get started, simply sort ‘descending’ by ‘clicks’, then sort ‘results’ to the highest number possible and click ‘export’ and select your desired file type.

13. Collecting Competitive Data Once you have compiled all your data, you now need to collect your competitive data with the help of various tools. TermExplorer is one of the most popular tools available for finding and gathering competitive data. It doesn’t provide the search volume data but does provide important data such as the number of links to the domain and page, the age of the domain, the word count on each page, the difficulty, link strength and relevancy score and the keyword use on each page, domain, page title and URL. To get started, create a bulk keyword run by starting a new job and enter your main root keyword, the list of seed keywords (keywords that have modifiers) and set the result size. While it’s performing the search, go back to SEMRush as you will need to obtain the search volume data on your keywords. As soon as TermExplorer has finished collecting all the competitive data, look to the bottom of the screen and ensure you have set ‘all’ where it says ‘display records’. If you don’t, it will only show what is currently displayed on the screen.

14. Creating Accurate Search Volume Data Because you are using Google Sheets, you can utilise SEMRush API (Application Programming Interface). In Google Sheets, delete the data that is in ‘column C’ which should be titled ‘average monthly searches’. Then insert a new column at the left of ‘column C’ and call the new column something you can easily reference, such as ‘API call’. Now, head over to SEMRush API. To import the data into Google Sheet, you will need a business plan account with a SEMRush API key and the following syntax: [snippet slug=semrush-api-google-sheets lang=vbscript]. The first step is to paste the script syntax into ‘cell C2’ which is below the header that you named ‘API call’. It will display ‘loading…’ for a couple of seconds and then will pull back all search volume data and will fill in ‘column D’.

15. Selecting High-Value Keywords Here is where you will now prioritise each keyword from the list and begin selecting high-value keywords to finalise a list of target keywords. This begins by making a new column with the title ‘search intent’. You can then begin mapping search intent with a keyword intelligence tool such as Keyword Tool, which is also free to use. Once you have integrated the search intent to your keywords and keyword file, you can now use some extra filters to identify more opportunities.

16. Identifying Easy Victories With Multi-Layer Filters To get started, select ‘row 1’, then click ‘data’, then ‘filter’ and switch on ‘column filtering’. You will now need to filter the ‘page links’ in order from ‘lowest to highest’. Now, remove all checkboxes under ‘informational and navigational’ by using the filter in the column labelled ‘search intent’. You should now see a filtered list that displays the least number of links that are required in order to break through and start ranking highly. ‘Column A’, which should be called ‘position’, will display the rank potential that you can focus on for any of your keywords based on achieving the process in that particular row. You can also search for pages that are ranking for keywords where the targeted keyword isn’t being implemented in the title, domain, meta attributes, the on-page content or the URL. All you need to do is stand up a basic page and target the keyword that contains the page title.

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