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What Happens When My Rankings Drop Significantly?

As SEO consultants in Melbourne, we occasionally get asked the question, u201cwhy has my ranking dropped 20 positions?u201d When successfully completing SEO work, the ideal result is for web rankings to increase consistently over a number of months, before holding steady at their new-found lofty position.

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What Happens When My Rankings Drop Significantly?

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  1. What Happens When My Rankings Drop Significantly?! WWW.NEWPATHWEB.COM.AU

  2. Get Answers From SEO Consultants In Melbourne As experienced SEO consultants in Melbourne, we occasionally get asked the question “why has my ranking dropped 20+ positions?” When successfully completing SEO work, the ideal result is for web rankings to increase consistently over a number of months, before holding steady at their new-found high ranking position. WWW.NEWPATHWEB.COM.AU

  3. So, Why Do They Drop? Of course, the ideal result isn’t what always occurs. Google rankings aren’t static and just because you’re moving upwards, what is to stop your competitors from doing the same thing? On a month-to-month basis, you are going to see fluctuations in web ranks; up five places in one month, down two the next, up three after that, down four the next month, and so on. WWW.NEWPATHWEB.COM.AU

  4. So, Why Have They Dropped So Much? What shouldn’t happen (i.e. what is unlikely and often completely out your or our control) is a rankings drop of more than 10-15 places in a single month, maybe on the third or fourth page of Google. But from a low-first page position to the third page or below is simply unfathomable, for both you and your SEO provider. Big drops in rankings are essentially caused by external influences that cause your ranking to move. We’ve already acknowledged that competitors might put all their focus and energy to bump you off your spot, but not twenty different competitors in the space of a single month. WWW.NEWPATHWEB.COM.AU

  5. Did You Do Something Wrong To Make Google Angry At You? The first reason for a drop in rankings that can occur is through a Google Penalty. Newpath Web has been very fortunate to have never been flagged by Google for unacceptable SEO practices. If someone is performing black hat SEO techniques like buying backlinks, keyword spamming or doing any number of ‘easy shortcuts’, prepare to see your rankings plummet. WWW.NEWPATHWEB.COM.AU

  6. How About Any New ContentOn The Website? Is It Implemented Properly? The second reason for a drop off can often be as a result of on-page issues. Your website is a living, breathing organism and can have mood swings and temperament changes. The issue with websites are that they are even less functional than us and dislike change, especially if it is implemented incorrectly. By including new content and new pages, basically anything new on your website, you can sometimes create more errors. The more errors you have, the hard Google punishes you because they don’t want customers to be unhappy with their experience with your website. Google told them to go there, so if your website is incompetent, then Google is incompetent, right? So remember to ensure that all issues on your website are remedied quickly! WWW.NEWPATHWEB.COM.AU

  7. What About Your Existing Backlinks? Are They Still There? Thirdly, you can drop in rank if you’re haemorrhaging backlinks. Yes, we know: the two most important factors of SEO are content and backlinks. SEO providers will create backlinking profiles in an efficient, effective and controlled manner using trustworthy websites that provide the greatest influence on your rank. What happens if you build links on a website that suddenly deletes years’ worth of backlinks? Buh-bye rankings. Of course, SEO companies are very selective with the websites they trust to build backlinks on but this can still happen. It might not even be something as simple as that; there simply might be a small number of backlinking pages that update their content, change their pages or do any number of things in the space of a month that can knock down your ranking. WWW.NEWPATHWEB.COM.AU

  8. You Know Google’s Algorithm Constantly Changes, Right? Finally, and this is the most frustrating one, is that the Google algorithm may have changed. Google are pretty good in telling you when changes have been made and there are a number of resources online dedicated to outlining recent and upcoming updates, but that doesn’t help a great deal when you have no idea what is being changed. A big drop could mean that you’ve been hit hard by something big or something small in their algorithm change, it’s hard to know. The benefit of SEO providers is that they are aware of these overarching trends across their client bases and do what needs to be done to remedy the situation when it occurs. WWW.NEWPATHWEB.COM.AU

  9. Are We Done Yet? Well, that was a read and a half! If you’re still concerned about big drops in your rankings, it could be something else entirely. It’s hard to tell without our team ‘looking under the hood’. We can help with the increasingly complex and chaotic system that is search engine rankings. The one thing that you need to know is that Newpath Web are experts when it comes to SEO, and as SEO consultants in Melbourne, our team are able to identify any fallen rank positioning and remedy the situation effectively. It doesn’t happen often, but when it does, we’re all over it! WWW.NEWPATHWEB.COM.AU

  10. Get In Touch With Us Address : Level 14, 330 Collins Street Melbourne Victoria 3000, Australia Phone : 1300 761 806 Email : contact@newpathweb.com Website : https://www.newpathweb.com.au

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