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Turkey Cold Chain Market Led by Emergence of E-Commerce, Food Delivery and Growing Trend of Modern Grocery retailers: Ken Research Societal changes, rapid urbanization, changing consumer habits, and others are some of the several reasons that derive the demand for frozen food in Turkey. Growing number of women in workplace has led to increase in demand for frozen and pre-packed food. Turkey cold chain industry is in its nascent stages and hence lacks proper infrastructure. The condition of roads is poor in rural parts of the country and the vehicle fleet is gradually becoming obsolete, as newer products in the market require a transportation fleet with the latest technology. Furthermore, the availability of cold storage space in the country does not meet the demand for it, which poses a great challenge to the cold chain industry. The entire logistical process needs to be optimized as at many instances there are delays in unloading, lack of refrigeration and improper coordination along the supply chain.
The cold chain market in Turkey is witnessing a gradual increase in the number of value added service providers because of a heightened demand in the local and international market. This has led to cold chain companies in realizing the benefits of providing end-to-end services to its customers. Companies such as Polar Express have already started providing a range of value added services to its customers and has plan to expand its spectrum of service. The report titled “Turkey Cold Chain Market by Cold Storage and Transport, by Product Type (Bakery, Confectionary, Dairy, Meat & Sea Food, Vaccines & Pharmaceutical, Fruits & Vegetables, Chemicals) - Outlook to 2022” by Ken Research suggested a positive CAGR of 7.3% in terms of total revenue in the next 5 years till 2022. The Turkish cold chain industry is expected to grow due to high growth in consumption of frozen food products, continuing shift in consumption and buying patterns that is observing more customers buying frozen products in supermarkets than in wet markets, growing number of supermarkets throughout the country, governments support through various incentive programs and increasing trading activities. For more, visit - NewsVoir