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Five reasons why your news release never made it to print and what you can do next time for a better chance that it does. To know more, visit us: https://bit.ly/2YYgZX2
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5 REASONS YOUR PRESS RELEASE MAY NOT GET PICKED BY JOURNALISTS
Weak Headline • Targeting Was Too Broad • Grammatical Errors • Multimedia Was Missing • Content is Marketing Heavy reasons
Weak Headline Journalists spend 5-10 seconds looking at a headline. make Sure you give them a reason to read your Press Release.
Targeting was too broad Your distribution strategy did not target the right niche of journalists.
Grammatical errors The Press Release may have some grammatical or tone related errors requiring too much effort to edit.
Multimedia was missing Does your reader identify with the characters, who is the hero and can your audience relate?
Content is marketing Heavy Your Press Release was not supplemented with right imagery or video to make it interesting.
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