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Chuck the Food Truck

Chuck the Food Truck. Using Instagram for Marketing. Why Visual is Better:. Window Shopping Theory Food Looks Better than it Sounds Visual Reality. Instagram vs. Webpage. Professional Cross-Appeal Internet Access More Text. Instantaneous Social Network Hashtags Requires Application.

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Chuck the Food Truck

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  1. Chuck the Food Truck Using Instagram for Marketing

  2. Why Visual is Better: • Window Shopping Theory • Food Looks Better than it Sounds • Visual Reality

  3. Instagram vs. Webpage • Professional • Cross-Appeal • Internet Access • More Text • Instantaneous • Social Network • Hashtags • Requires Application

  4. Examples of Hash Tags

  5. Examples of Food Photos Before After

  6. Goals & Objectives • Target the “key” demographic. Young, Hip, Business Professionals • Use visual stimuli to generate interest • Take advantage of a free, on-the-go way of marketing the product

  7. Step-by-Step Instructions • Download application and create an account (only e-mail needed.) • Take picture. Upload to Instagram. • Choose photo filters that optimize the appearance of the food. • Choose effective “hashtag” keywords. • “Geotag” where the picture is being taken. • “Tag” any persons who have expressed interest or are “followers”

  8. Alternate Ideas • Use to take pictures of other things to build interest in other ways. • Take pictures of the truck & its location • Take pictures of the people (employees and guests) • Follow other users on Instagram. • They will receive notice and can follow you back • Get to better know your audience • Its compatible with other social media tools like Facebook, Twitter and Tumblr

  9. References • Frommer, Dan. “Here’s How to Use Instagram.” Website http://www.businessinsider.com/instagra m-2010-11?op=1

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