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#theactivespace #outdoor5

#theactivespace #outdoor5. Sight – uses more bandwidth than all the senses combined. The Active Space: it’s the real world. The Active Space: a rich context for planning. Verica Djurdjevic , PHD. A mbience Activity Proximity Occasion Time of day Social Environmental Immediacy.

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#theactivespace #outdoor5

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  1. #theactivespace #outdoor5

  2. Sight – uses more bandwidth than all the senses combined

  3. The Active Space: it’s the real world

  4. The Active Space: a rich context for planning • VericaDjurdjevic, PHD Ambience Activity Proximity Occasion Time of day Social Environmental Immediacy

  5. The Active Space: where we do things • 100% of commuting

  6. The Active Space: where we do things • 100% of driving

  7. The Active Space: where we do things • 100% of • eating out

  8. The Active Space: where we do things • 100% of • playing sport

  9. The Active Space: where we do things 100% of live music, arts, shows, concerts

  10. The Active Space: where we do things • 100% of • time in pubs and bars

  11. The Active Space: where (pretty much) all the fun happens • 99% of • dancing, picnicking, flirting, finding new partners, • going to the gym, sunbathing, cycling, walking the dog, • hanging out, jogging, • skateboarding…

  12. The Active Space: where we do things • 80% of • socialising with friends

  13. The Active Space: where we do things • 88% of shopping Source: Centre for Retail Research UK, 2014

  14. The Active Space

  15. Outdoor – the universal connector

  16. The Active Space: at 18 hours a week outdoor occupies 28% of media contact time Source: IPA Touchpoints 5 - All Urban Adults

  17. The Active Space hypothesis • A higher level of physical activity = a higher level of brain activity

  18. Our focus today

  19. Three new pieces of research • Purpose (Jon Armstrong, Dipsticks) • Mood (Rob Ellis, COG Research / OnDevice Research) • Mindset (Dr Amanda Ellison, DurhamUniversity) • Sales directors’ perspective (Daemon Brown of VeriFone and Chris Forrester of Primesight) • Nice surprise

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