Loyalty Programs Software

1. Loyalty Programs from a Customer’s Perspective In our series of blogs on loyalty programs, we have covered various aspects of managing effective campaigns for genuine and positive results. We have discussed many facets of loyalty programs software from the business point of view. Now, this is an attempt to understand loyalty programs from a customer’s perspective. From business owner or marketer’s point of view, customer expectations are most important part of your insight tracking feature as it helps in understanding typical customer behavior in real time. Commissioning this technology is vital for creating your loyalty programs management system with more purpose and taking expectations of customers into accountability. However, ever wondered, how customers decide – which program to join and which one to leave. But, before that, let’s quickly go through some data regarding loyalty programs software. Since 2013, US companies are spending over $1.2 billion in loyalty marketing campaigns. Besides, 1.8 billion US citizens are engaged in one or more loyalty programs. Most interesting of the fact is US household subscribe to upto 14 different programs, which clarifies that you still got a very good chance with this instrument.

2. So, when customers are willing to join companies and their loyalty platforms, what are those criteria, on the basis of which they decide the merit of such campaigns. Criteria that Customers Use to Select Loyalty Programs Frankly speaking, customers these days are very selective while purchasing products and therefore, they judge their companies on the basis of loyalty campaigns they get in bargain. Here, NextBee unfolds the list of factors that are crucial for customers. On a lighter note, we have added customer’s possible reactions on lack of these features.

3. Simple and Easy Point System: Many customers quit companies due to complicated point system they have to deal with in the loyalty programs. This is very natural for them, as, when they find your program’s point structure difficult to understand, they tend to purchase their products and vanish. Best part is you can’t hold them responsible for their action as negligence is from your end. Too rigid or complicated point system is just another cause to err customers and for that they can leave you any moment. Customer’s Reaction: Why should I get dragged into this illogical point system, when I have much easier and better options? Tier Based Reward Structure: In other criteria that worry customers are the reward structure. Most customers prefer to participate in tiered reward structure, as, such program offer instant and long-term benefits. In a tiered reward structure, customers have option to win bigger and better rewards by qualifying to higher levels of the hierarchy tree. One time POS promotional discounts are not inferior by any means, however, when you get qualified for a premium customer group and enjoy lifetime discounts, as a customer, you will go for the later hundred out of hundred times.