Building a Marketplace Mobile App and Development Cost with Key Features

1. Building a Marketplace Mobile App and Development Cost with Key Features In this world of digitization, mobile app development has almost become a necessity for businesses. Especially for marketplace ventures that offer services and products to be bought by the end consumer. With a smartphone in hand, not many people prefer stepping out to buy products or services. So it is certainly a need for businesses, small and large, to have a marketplace mobile app available to the user. It is normal to see smartphone users search for everything they need online. So to provide an easily accessible platform to such audience where they can find the services they are looking for is but a feasible idea for any startup. It won't be long before you notice yourself wondering about how to build an online marketplace. However, having services to offer is not enough. There are many things one needs to consider before building a marketplace app: How original is your idea? You might think that your idea is foolproof and nothing like anybody has heard before. However, the online space is filled with so many startups, you will be surprised to find that your "original" idea has already been live for quite some time. Even if you find that your idea is not that new, try and think of ways you can it better than your existing competitors. There will always be something they missed that you can offer on your marketplace. Know Your Audience So you know you have a product to sell, but that does not ensure your mobile app will be a success. Before you decide to build a marketplace app, recognize your audience. Your target audience is what is going to determine app's success so it is better to study about your product's requirement and if there is

2. a specific audience you should be targeting. Once you have recognized your audience, then you can work on design layout and strategies. Determine Your Mobile Platform Every smartphone has a different platform, have you decided which platform are you going to target? Android and iOS phones, both feature platforms that require different programming languages to develop an app in. Make sure that you have discussed with your marketplace developer about the language you are going to work on and if it will be suitable for your marketplace app in the future. Build A Marketplace App That is Glitch Proof The success of an app greatly depends on its performance. In the world of instant gratification, if your mobile app fails to deliver fast and efficient performance, then your audience won't take time to drift away. Make sure that your app has a structure that can support the size of the database you are planning to work with. Does Your Marketplace Mobile App Offer Good Security? Always remember that your customer is entrusting you with his/her personal credentials while using your app. It is your prime responsibility to ensure that their data is safe with you. Discuss in detail with your marketplace developers about the measures you can take to secure your customer's data while also ensuring that your own data does not suffer any risk.

3. While these are some major things to think through before you decide to take your startup online, there are also certain features that you must plan thoroughly before looking out for mobile app development websites. Some of the key features to remember are as follows:  Brand Representation The first thing that is going to make an impression on your consumer is your how you represent your company. Choose a catchy name that explains what you are selling and is easy to remember. Then design a logo that complements your brand's name and the thought behind it. It should make an impact on your user the moment he sees it. Build A Marketplace App That is Smart and Simple Nothing can ruin your app like unnecessary actions and a messed up design. The biggest brands have the simplest designs, Amazon, Myntra, UrbanClap, these are certain examples that you can take cues from. The whole process from browsing to checkout is absolutely easy and simple. Your app should be easily accessible for even those who are not that fluent with using mobile apps. Managing User and Admin Profiles Your app should be planned in a manner that makes it easy to manage the users' profiles as the number is high and publishers should not face any difficulty while working with them, Same goes for admin panels as you will need a friendly interface to work. Product Listing Build a marketplace app that makes it easy for sellers to publish their products and services. There should be efficient listing management options like search, sort & filters, detailed information view, short listing and so on. The site visitor should be able to manage and view your products easily. Payments This is an important option as you may have a dynamic app but once your customer faces difficulty paying for your services, he will shift to other options who are selling the services. Add good payment functionality options like various payment gateways, pay via credit/debit cards, cash, invoice options and such. The more feasible options you can provide the more your customer is prone to return later.

4. Notifications Build a good marketing plan where you can sue your customer's credentials to inform them of any offers and trends that might lure them into visiting your site. Email marketing, push notifications, promotional messages are some of the ways you can make sure that your customer is informed of your current trending offers. Also, discuss with your mobile app developers to build a data base where you can identify the searches of your customer and plan marketing strategies accordingly. Content Search Manage your content in a effective manner so that when your user manually searched for a specific product, he is provided with those specific options. The app should be able to identify the entered keyword in your product listing and provide the same to your user. Customer Support Build a solid customer support network because your user may need help at any moment. Introducing a live chat or 24*7 call support system can prove to be handy in such cases. As per research, conversion rate is higher when the user is provided with instant solution. Furthermore, the tendency to return is also higher. Reviews and Ratings In today's time, it is certainly impossible to not offer this feature. While some may think it to be problematic, reviewing system can actually help you build a good relationship with your audience. It does not only help the user to grasp a hold of your brand but also gives them the option to publicize your brand for you. Take special care of building a good review and feedback system while building a marketplace app so you can actually create marketing strategies with these. Sharing Features Give your user the option to share your products on social media and other personal apps like Whatsapp which can help you create a reliable public opinion space that will contribute to your brand's publicity. A

5. good percentage of the sales received on online apps is via social media platforms like Facebook, Twitter and Instagram where the user is more likely to find your brand than any other medium. Security As mentioned before, security is major concern than you should certainly discuss with your marketplace app builder. In today's world where everything online is prone to risk, ensure that encryption practices are in compliance with the accepted standards. Data protection is foremost because once there is a glitch found, your app will finish right there. Data Analytics To generate revenue, it is important to use a powerful analytic tool that identifies your user's searches, location, preferences, purchasing tendencies and visit rate so you can specifically target an individual with exactly what he is looking for. Analytics is an exceptionally great tool for individual marketing campaigns. How Much Does It Cost to Build a Marketplace Website? The cost of a marketplace app development is greatly based on the set of functionalities needed and the amount of time spent on building it. Building a website requires various specialists to work together on different areas. The development of a most basic design can cost anywhere between $50-80k. Adding new or functionalities can drastically increase the cost of marketplace website development. To make it functional, the cost will fall somewhere between $150-180k. If you are planning to build a marketplace app for mobile, the cost of development will be approximately $50-60k depending on the set of functions you are choosing. While the cost for both mobile platforms, Android or iOS remains the same, the price will vary if you choose to build a complex marketplace mobile app. The more functionalities you add, the price will go higher.