Profile of an entrepreneur

1. Profile of an entrepreneur Richard Branson

2. Innovation • Richard Branson was the creator of virgin, which includes virgin Atlantic airlines, and virgin records later known as virgin megastores. • His first successful business was when he published a magazine called student. He his now best known for his virgin brand which consists of over 360 companies.

3. Brand • Did Richard Branson create a strong brand? • What makes you think that? • Richard Branson has a very strong brand as wherever in the world you go people no about virgin airlines, and all his other business he has had on the way. • He has also made millions of pounds from his brand, and thousands of people use virgin which makes it very successful, it is a worldwide brand.

4. Personal commitment • How many years did Richard Branson work in the business before he/she was really successful? Branson formed Virgin Atlantic Airways in 1984, where he was very successful. In just 2006 he was worth over 3 billion. • How long has the business been going now? The business has been running since 1984. • If Richard Branson s no longer alive, was he/she working in the business right up to the end? Richard Branson is still working in the business. • How did he/she raise the money to start this business up? He first became successful by publishing a magazine called student, this is how he first began to make his money.

5. Beneficial consequences • How has the creation of xxxxx’s business benefited society?

6. Business success • How successful has the business been, e.g.? • Size of company measured by value of sales? • Number of employees • Did it make a profit last year? • How many countries does it sell in?