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Creative Problem Solving for Communication, Industrial & Environmental Design. Communication Design. Tara Durkin, 2019. Environmental Design. Hannah Bahamd, 2019. Industrial Design. Natasha Palinic, 2019. Visual Communication Design Process. School-assessed Task Assessment Criteria.
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Creative Problem Solving for Communication, Industrial & Environmental Design
Communication Design • Tara Durkin, 2019
Environmental Design • Hannah Bahamd, 2019
Industrial Design • Natasha Palinic, 2019
School-assessed Task Assessment Criteria https://www.vcaa.vic.edu.au/Documents/vce/visualcomm/SBA_viscomm.pdf Unit 3 – Outcome 3 Criterion 1: Development of a brief that defines the communication needs of a client. Criterion 2: Apply design thinking to synthesise research material and observational drawing relevant to the brief. Criterion 3: Use of visualisation drawings with annotations to generate ideas relevant to the brief.
School-assessed Task Assessment Criteria https://www.vcaa.vic.edu.au/Documents/vce/visualcomm/SBA_viscomm.pdf Unit 4 Outcome 1 Criterion 4: Use of a range of materials, methods and media to develop and refine two distinctly different design concepts relevant to the brief. Criterion 5: Use of a range of design elements and design principles to develop and refine design concepts relevant to the brief. Criterion 6: Application of relevant stages of the design process and design thinking to develop and refine a range of annotated concepts relevant to the brief. Criterion 7: Devise and deliver a pitch to test its suitability and evaluate refined concepts relevant to the brief and respond to feedback received.
School-assessed Task Assessment Criteria https://www.vcaa.vic.edu.au/Documents/vce/visualcomm/SBA_viscomm.pdf Unit 4 – Outcome 2 Criterion 8: Production of two final presentations that demonstrate effective visual communication appropriate to the brief. Criterion 9: Production of two final presentations that demonstrate innovation and thoughtful selections appropriate to the brief. Criterion 10 Production of two final presentations that demonstrate technical competence.
VCAA Assessment criterion example https://www.vcaa.vic.edu.au/Documents/vce/visualcomm/SBA_viscomm.pdf EVIDENCE FOR ASSESSMENT
The Brief • Research & Observational drawing • Generation of Ideas Unit 3 Outcome 3
Choosing A topic
THE BRIEF • Client • Communication Needs • For each presentation you need to address: • Purpose • Context • Constraints & expectations • Possible presentation format • Target Audience
Examples of the Brief • Uyen Dien, 2019 • Tara Durkin, 2019
THE BRIEF • Communication Needs: • Branding or a visual identity • A concept for a small house • Solution to carrying hot food • Presentation Formats: • Logo on a business card or swing tag • 3D model • Brochure with 2D and 3D drawings • Tara Durkin, 2019 • Tara Durkin, 2019 • Tara Durkin, 2019 • Tara Durkin, 2019
RESEARCH Researching Methods and Presentation Formats • Tara Durkin, 2019
RESEARCH Annotations Lulu Nicholls, 2019 Hannah Bahamdun, 2019
RESEARCH Primary & Secondary research to generate ideas. • Uyen Dien, 2019 • Isabelle Lynagh, 2019
RESEARCH Design Thinking & Synthesising • Uyen Dien, 2019
RESEARCH – OBSERVATIONAL DRAWING • Uyen Dien, 2019
RESEARCH – OBSERVATIONAL DRAWING • Hannah Bahamdun, 2019
GENERATION OF IDEAS • Uyen Dien, 2019 • Alexandra Bortolussi, 2019
GENERATION OF IDEAS • Alexandra Bortolussi, 2019 • Hailan Gu, 2019
GENERATION OF IDEAS SCAMPER • Lulu Nicholls, 2019 Surveys & PMI • Uyen Dien, 2019