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E E- -commerce commerce Marketing Marketing Website- https://ngdigitaltechnology.com/ Created By: Pooja Patel(Digital Marketing Expert), NG Digital Technology (Digital Marketing Service Provider Company).
What is E What is E- -commerce Marketing commerce Marketing Ecommerce is the meaning of growth. ● It is the market by driving sales by raising awareness about an online store's brand and product offerings. ● That means whenever you buy and sell something on the internet then you get involved in ecommerce. ● It is currently one of the most important aspects of the Internet to emerge. ● Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 2
History of Ecommerce History of Ecommerce One of the most popular and interesting activities on the Web is shopping. You can shop anytime and anywhere.The history of commerce initially introduced about 40 years ago and, to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. Electronic Data Interchanges and Teleshopping in the 1970s paved the way for the modern day commerce store. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 25% year by year. Ecommerce expert Gary Hoover’s research and shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In 1994 the internet began to advance popularity in general public.The great number of business companies in the United States and Western Europe represented their services on the World Wide Web in 2000. Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 3
E-commerce Marketing Divided Into 2 General Initiatives ● Driving website traffic. ● Optimizing the user experience to convert more shoppers. Both marketing strategies are used for growing your online business, and they should be treated as equally indispensable. Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 4
There are three way of e There are three way of e- -commerce commerce ● ● ● Online Online Retailing Retailing: : - It is the process of customers to allow searching, select and purchases the products, services and any kind of information over the Internet. Electronics Electronics M Markets arkets: : - Enabling purchases is the system of Electronics market, through bids to buy; sales, through offers to sell; and short-term trades generally in the form of financial or obligation swaps. Online Online Auctions Auctions: : - An online auction is an auction which is held over the internet. The seller sells the product or service to the person who bids the highest price. For sellers, online auctions open up new sales channels for new products and offer buyers favorable purchasing conditions. Online retailing Electronics markets Online auctions Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 5
TYPES OF E TYPES OF E- -COMMERCE COMMERCE There There are are six six basic basic types types of of e e- -commerce commerce- - ● B2B (Business to business), it means one business sells directly to another business. ● B2C (Business to consumer), it means a business sells directly to consumer. ● C2C (Consumer to consumer), it means one consumer is selling to another via auction or social media. ● C2C (Consumer to Consumer), it means markets provide an innovative way to allow customers to interact with each other. ● C2B (Consumer to Business), it means ecommerce business model in which consumers can offer products and services to companies, and the companies pay the consumers. ● B2A (Business to Administration), the category are covers all transactions and carried out between businesses or government bodies using the Internet as a medium. ● C2A (Consumer to Administration), Using the services of consumers can post concerns, request feedback, or information directly from their local governments and authorities. Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 6
Here Here Is The List Of Marketing Channels Is The List Of Marketing Channels ● PPC (Pay-per-click advertising) ● SEM (Search engine marketing) ● SEO (Search engine optimization) ● Display advertising ● Affiliate marketing ● Email marketing Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 7
E-commerce Strategy To Grow Your Business An E- commerce Strategy An An ecommerce ecommerce strategy to to realise realise the the ambition ● Target the right customers and market(s) ● Conduct a situational analysis ● Develop a pricing and positioning strategy ● Optimize your distribution and plan ● Identify your goals and objectives ● Construct a conversion strategy ● Explore joint ventures and partnerships ● Detail a strategy for increasing orders ● Deploy a referral strategy strategy is is describing ambition. . describing the the overarching overarching actions actions of of ambition ambition and and key key decisions decisions or or principles principles Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 8
Examples Of Top Ecommerce Marketing Companies Examples Of Top Ecommerce Marketing Companies ● ● ● ● ● ● ● ● ● ● ● ● Digital Agency Ever lane Americaneagle.com Greats BORN Group Inc ModCloth Warby Parker ASOS TOMS Birchbox Leesa Dollar Shave Club Website Website- - https://ngdigitaltechnology.com/ https://ngdigitaltechnology.com/ Created By: Created By: Pooja Pooja Patel(Digital Marketing Expert), Patel(Digital Marketing Expert), NG NG Digital Technology (Digital Marketing Service Provider Company) Digital Technology (Digital Marketing Service Provider Company). . 9
Thank You Thank You Website- https://ngdigitaltechnology.com/ Created By: Pooja Patel(Digital Marketing Expert), NG Digital Technology (Digital Marketing Service Provider Company). 10