Social Media Optimization Services(SMO) In Delhi NCR

1. Social Media Social Media Optimization (SMO) Optimization (SMO) Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com

2. Content Content What Is Social Media Optimization ❑ Types Of SMO ❑ Objective Of SMO ❑ SMO Strategy For Business ❑ Why SMO ❑ How SMO Benefits You? ❑ What Are Benefits Of SMO ❑ SMO Process ❑ Conclusion ❑ Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 2

3. What What Is Social Media Is Social Media Optimization Optimization Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients. Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 3

4. Types Of Types Of SMO SMO ❑ Social Network ❑ Bookmarking Sites ❑ Social News ❑ Media Sharing ❑ Micro Blogging Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 4

5. Objective Of SMO Objective Of SMO ❑ Gain insight into a community of interest ❑ Build brand visibility and authority ❑ Influence and promotion of products / services ❑ Link buildingfor traffic and SEO ❑ Drive traffic for ad revenue models Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 5

6. SMO Strategy For Business SMO Strategy For Business A wisely implemented Social Media Optimization (SMO) strategy can give a great boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives. The following points are the backbone of any well-laid SMO strategy − ❑ Set measurable and achievable goals ❑ Know you customers ❑ Research over market and trends ❑ Explore more social networking platforms, Reflect your presence on all ❑ Choose core topics related to your business, Use them in content ❑ Set Social Engagement parameters ❑ Track your results Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 6

7. Why Why Social Media Optimization Social Media Optimization ❑ Increase Internet Authority ❑ Branding And Brand Recall ❑ Increase Brand Visibility ❑ Direct Communication With Prospect User / Buyer in Seller ❑ Rich to Niche Audience ❑ Latest Way Of Marketing And Promotion ❑ Stand Out Of The Crowd ❑ Drive More Traffic ❑ Backlink Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 7

8. What Are Benefits Of SMO What Are Benefits Of SMO ❑ Build Brand Awareness ❑ Build Customer Relationship ❑ Bring More Qualified Traffic To Your Website ❑ Preform Hyper Targeting ❑ Sell More Services & Products ❑ Builds Credibility And Trust Online ❑ Its Cost Effective Compared To Other Mediums Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 8

9. Social Media Websites Social Media Websites ❑ Facebook ❑ Twitter ❑ LinkedIn ❑ Instagram ❑ Tumblr ❑ Pinterest ❑ Videos – You Tube And Dailymotion ❑ Blogs – WordPress And Blogger Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 9

10. Conclusion Conclusion ❑ Social Media Optimization (SMO) is the strategy used to drive traffic to your website from source other than search engine. ❑ Some of SMO techniques include blogs, social bookmarking, video, images and infographics sharing. ❑ Build Customer Relationship through SMO ❑ Bring More Qualified Traffic To Your Website through SMO ❑ Preform Hyper Targeting through SMO ❑ Sell More Services & Products through SMO Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 10

11. Thanks! Any questions? You can find me at: ◦ ngdigital.priya@gmail.com ◦ www.ngdigitaltechnology.com www.ngdigitaltechnology.com Created By: Pooja Patel(Digital Marketing Expert) from NG Digital Technology Pvt. Ltd. Contact Us: 8178409575 Visit: www.ngdigitaltechnology.com 11