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Corporate-Level Strategy

Corporate-Level Strategy. H. Industry Long Term Attractiveness. M. L. Str. Avg. Weak. Firm’s Competitive Position. Business Level Strategy. Source of Competitive Advantage. Cost. Uniqueness. Cost Leadership. Differen- tiation. Broad Target Market. Breadth of Competitive Scope.

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Corporate-Level Strategy

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  1. Corporate-Level Strategy H Industry Long Term Attractiveness M L Str. Avg. Weak Firm’s Competitive Position

  2. Business Level Strategy Source of Competitive Advantage Cost Uniqueness Cost Leadership Differen- tiation Broad Target Market Breadth of Competitive Scope Focused Differen- tiation Focused Low Cost Narrow Target Market

  3. Monsanto Major Business Units

  4. Monsanto Corporate Strategy

  5. Portfolio by Revenue • Chemicals dominates • NutraSweet smallest

  6. Portfolio by Profit Volume • Agriculture dominates • Pharmaceuticals smallest

  7. Portfolio by R&D Outlay • Pharmaceuticals most spent • NutraSweet gets little

  8. Portfolio by ROS • Pharmaceuticals is loser • NutraSweet most profitable

  9. Portfolio by R&D EfficiencyOp Income/R&D • Pharmaceuticals too risky • Agriculture is rewarding bet • Chemicals is rewarding bet

  10. Corporate Strategy Recommendations

  11. Monsanto: Ag-Group Focus

  12. Ag-Group Business-Level Strategy

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