1 / 4

The Marketing Mix

The Marketing Mix. Marketing Applications. 4.2. The Marketing Mix:. The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the target market. Marketing Applications. 4.2. The Marketing Mix.

ngor
Download Presentation

The Marketing Mix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Marketing Mix

  2. Marketing Applications 4.2 The Marketing Mix: The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the target market

  3. Marketing Applications 4.2 The Marketing Mix • Involves the goods, services, or ideas used to satisfy consumer needs • Designed and produced on the basis of consumer needs and wants Product Determined by what customers are willing to pay and production costs Price

  4. Marketing Applications 4.2 The Marketing Mix Place • Involves the process of making the product available to the customer • Marketers must identify where consumers shop to make these decisions • Careful consideration is given to determining the distribution channels that will offer the best opportunity to maximize Involve how the goods or services are communicated to the consumer Marketers determine which promotional methods will be most effective Promotion

More Related