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SEVEN YEARS OF SUCCESS 1999-2006

Discover how a history of evolving education methods led to a successful certificate program for producers, defying initial doubts and achieving remarkable results through innovative partnerships and technology.

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SEVEN YEARS OF SUCCESS 1999-2006

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  1. SEVEN YEARSOF SUCCESS1999-2006 Kent Stanford Alabama Cooperative Extension System

  2. History of Producer Education • 1980’s – County Production meetings • Mid 1990’s – Multi-day Shortcourses • Very inefficient use of time • Inefficient use of travel budget • Delivered primarily by specialists

  3. Program Development & Transition • Focused on the next 5-10 years • Sought Industry Input • Identified Needs: • New Materials & Delivery Method • Agent Training • Producer Recognition

  4. The Product • Certificate program • Eight session course with a $75 fee • Minimum of 24 hours training • Mandatory attendance • Testing required • Farm sign, cap, & certificate at graduation

  5. Concerns! • We assumed producers would not: • Pay for classes • Attend regularly • Read the manual • Take tests • Successfully complete 24 hours of coursework • WE WERE WRONG!!!

  6. Program Participation

  7. Recap 2004-’06 • Partnerships formed: • Alabama Cattleman’s Association • Mississippi State University • New grant funds: • Provided travel and equipment money. • $26,175 from state beef checkoff. • Out of Region Study Tour • Nebraska in 2004, Texas in 2006. • Linked producers with other segments of the supply chain.

  8. Technology • Used video conference and streaming video for 2006 course. • Partnered with MSU to offer across state lines. • 12 sites in Alabama and 10 in Mississippi. • Creating CD with presentations for self-study course. • Tremendous savings on travel and time!

  9. Study Tours • Graduates looking for next step • “Advanced” course not ready • Interest in retained ownership • “Pasture to Plate” theme used • Bonds formed between producers • Changed perceptions • Offered in even-numbered years

  10. Tour Impact

  11. Why it worked… • Quality Product • Committed Agents and Specialists. • Flexibility to adapt. • Vocal graduates. • Partnerships.

  12. Testimonials… • “This class was so thorough that it likely cut ten years off my development.” – Tim West, Centre. • “I have saved at least $25,000 in the year since I took the class, a huge savings for me!” - Ted Williams, Blount County

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