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Europe’s leading partner in performance-based digital marketing – “Improvement in the UK and stability in Southern Europe” Interim report January-March 2010 Stockholm, 6 May 2010. Introduction – present in the meeting. Urban Gillström, CEO and President Bernt Andersson, acting CFO
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Europe’s leading partner in performance-based digital marketing – “Improvement in the UK and stability in Southern Europe” Interim report January-March 2010 Stockholm, 6 May 2010
Introduction – present in the meeting • Urban Gillström, CEO and President • Bernt Andersson, acting CFO • Erik Skånsberg, CFO from May 24, 2010 2
New CEO – TradeDoubler perspective • 90 days to hit the ground running as new CEO • What I have done until now • Learning • Market trips meeting many people • Voice of the customer • Management team changes – ways of working • Actions to boost sales, gross profit and product development • Operational excellence • Key Insights 3
Outstanding reach in a growing market 76 percent reach of the European internet users • Off-line shift towards on-line • Growth in the European on-line retail, transaction and search markets • Broadband penetration and mobile (smart) phone usage • Mobile marketing starting to expand • Strong growth of social media usage 4
Highlights - first quarter • Demand for digital marketing improving – more customer requests • Improvement in the UK and stable development in Southern Europe • Many markets are improving in local currencies • Strong impact from foreign exchange rates and big change in working capital due to normalization of payments • Lower sales partly compensated by cost reductions 6
Overview financial results *The costs for the full-year 2009 included non-recurring items of SEK180 M, including impairment of goodwill of SEK 150 M, among other items. 7
Regional development • Improvement in the UK and stable development in Southern Europe • Improving results in local currencies 8
Gross profit development Gross Profit (MSEK) Gross Profit in local currency (MSEK) 10
Operating cost development Operating costs (MSEK) Operating costs in local currency Q1 2010: - Including 9(4) MSEK costs relating to management changes and internal control projects - Number of employees 603 (602) 11
Integration Agreement with Marin Software • Complement and enhance TradeDoubler’s current Search solution • Clients get full access to one of the most powerful search management platforms with over 180 customers who collectively manage in excess of $1 billion of annual search spend • Integration completed during the second quarter 14
First quarter in perspective • All regions generate positive EBITDA • Improvement in the UK and stable development in Southern Europe • Substantial impact of foreign exchange rates and large change in working capital • Improved financial position • Positive signs for the market of digital marketing • New phase for the company 15
Key Priorities – profitable growth focus 1 Boost revenues and gross profit 2 Operational excellence 3 Continued focus on cost reductions and cash flow 16
Thank you! Urban Gillström, CEO and President T +46(0)8 40 50 800 | M +46 (0)70 785 76 00 E urban.gillstrom@tradedoubler.com Bernt Andersson, Acting CFO T +46 (0)8 40 50 800 | M +46 (0)766 76 17 E bernt.andersson@ tradedoubler.com 19
Apppendix 20