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Kimberly Hunter March 21, 2011

Kimberly Hunter March 21, 2011. Products. First Microsoft powered smartphone (2002) First Android powered phone - HTC Dream (2008) HTC Sense - user interface platform First 4G capable phone - HTC EVO-4G (2010) Tablet - HTC Flyer (2011) 18+ A Series phones 5+ 7 Series phones

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Kimberly Hunter March 21, 2011

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  1. Kimberly Hunter March 21, 2011

  2. Products • First Microsoft powered smartphone (2002) • First Android powered phone - HTC Dream (2008) • HTC Sense - user interface platform • First 4G capable phone - HTC EVO-4G (2010) • Tablet - HTC Flyer (2011) • 18+ A Series phones • 5+ 7 Series phones • 60+ running older versions of Windows Mobile

  3. History • Founded in 1997 by Cher Wang & Peter Chou • Began mobile device development in 1998 with first significant launches in 2000 • Firsts: mobile device running Windows OS, mobile device running Android OS, 4G capable phone • HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World Congress on 16 February 2011

  4. Money • 9.5 billion in revenue in 2010 • 93% increase in revenue over 2009 • 1.3 billion net profit • Sold 24.6 million devices in 2010 •     111% increase from the year before

  5. Innovation "social phones"     HTC ChaCha     HTC Salsa Tablets     HTC Flyer Interface     HTC Sense

  6. Market • Devices for smartphone users •     45 million smartphone users in May 2010 •     Expected to exceed 1 billion by 2014 • Devices for 3rd party companies who produce the software • Markets currently in the U.S., U.K., Singapore, Australia, as well as the most of Europe and Asia • Expand Market to China by partnering with China Mobile (announced July 2010)

  7. Competitors • Apple • Motorola • Sony-Ericsson

  8. Secret Sauce • 1/4 employees work in R & D • Quality Products •     Fast development • Strong partners who develop OS's :  •     Microsoft •     Google • Looking to future trends •     HTC Sense •     Tablet development •     Possible OS?

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