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COPY URL (https://gwencheayana-readbook.blogspot.com/?file=B08X6V4ZGB) PDF DOWNLOAD B2B Sales in a Digital World The Convenience Factor The Convenience Factor that we have all come to expect as consumers now affects every facet of business BB prospects and customers want the same convenience they have in thei<br>
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Description : The Convenience Factor that we have all come to expect as consumers now affects every facet of business BB prospects and customers want the same convenience they have in their personal lives As buyers they want to do their research when it suits them experience products on their own and only talk to a person when they are ready to buy As customers they want to get answers and learn about new products on their own This means moving from the traditional BB model with the seller in control to a modern approach that makes it easier and convenient for prospects and customers to learn about a company and experience its products when it suits themFor BB The Convenience Factor means creating a digital on demand self service experience for your prospects and customersDIGITALWe live in a digital world with virtually unlimited access to information Prospects and customers can explore countless digital channels from websites and crowd sourced reviews to YouTube and LinkedIn to learn almost everything they need to know without ever talking to a salespersonON DEMANDPeople are no longer willing to wait With so much happening instantaneously prospects and customers do not want to fill out forms or schedule meetings They expect to get answers to ALL their questions when they want And that generally means when you are not availableSELF SERVICEPeople have become accustomed to doing so much on their own from the convenience of their computer or mobile phone They can order food make a deposit or learn how to shingle a roof without talking to or hiring someone This DIY do it yourself approach now permeates BB and transcends generations DONT GET LEFT
BEHINDConvenience is not a passing trend If your business is not adapting its model to meet your prospects and customers expectations they will find what they are looking for somewhere else And if you do change you will see revenue increase and sales cycles decrease
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