Postmodernism & the Media 2

1. Postmodernism & the Media 2 Topic tennis What terms from Friday’s lesson can you remember? Sociologist names, key concepts....

2. Media impact • Do you think the media have a large influence on your beliefs? • What other influences on your beliefs and values might also be important?

3. Resistance to global media • The growing influence of the global corporations and media giants has not gone unnoticed, • They have been accused of eroding national cultures or even undermining them, • Islamic countries for example denounce the Western media for using degrading images of women, • Eastern political regimes (China and Malaysia) fearing undesirable political and moral messages have boycotted Western owned satellite broadcasters • In parts Europe resistance to ‘McDonalisation’ has meant new broadcasting technology being used for the development of more local and regional programming aimed at preserving distinctive European cultural traditions.

4. Postmodernism, popular & high culture • Popular Culture • High Culture • Changing distinction between popular & high culture • A global popular culture • Pluralist view • Marxist view Connect the words to give you a sentence to outline each of these areas Copy this sentence onto your sheet and add in additional information from your text book/lesson notes

5. Essay prep! • You will have a timed exam practice on Thursday which will be peer marked • To help you prepare for this essay complete sections of the work sheet using notes from your text book as well as those you have made in class. • You will then explain these to the rest of your group (Remember the learning triangle, you learn more when you explain to each other!)

6. Homework • Revise what we have covered so far for Thursday’s lesson • Background reading • New Media – Traditional Media • Postmodernism

7. Key terminology SPLAT • Popular culture • High culture • Cultural homogenisation.....