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Trust Attributes and Female Blogshop Entrepreneurs in Malaysia

Trust Attributes and Female Blogshop Entrepreneurs in Malaysia . Latisha Asmaak Shafie Universiti Teknologi MARA (Perlis) Surina Nayan Universiti Teknologi MARA (Perlis) Mahani Mansor Universiti Teknologi MARA (Perlis) Anis Maesin Universiti Teknologi MARA (Perlis)

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Trust Attributes and Female Blogshop Entrepreneurs in Malaysia

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  1. Trust Attributes and Female Blogshop Entrepreneurs in Malaysia Latisha AsmaakShafie UniversitiTeknologi MARA (Perlis) SurinaNayan UniversitiTeknologi MARA (Perlis) MahaniMansor UniversitiTeknologi MARA (Perlis) Anis Maesin UniversitiTeknologi MARA (Perlis) RozilawatiMahadi Universiti Malaysia Perlis Nor Azlina Aziz Fadzillah UniversitiTeknologi MARA (Perlis) Interdisciplinary Journal of Research in Business Vol. 1, Issue. 8, August 2011(pp.01-09)

  2. ABSTRACT A blogshop is an online journal that acts as a shop or store that uses blogging facilities as their trading platform on free blogging platforms such as Blogger, Tumblr, WordPress and Posterous. Blogshops offer more personalized services to their customers. This study investigates 60 popular blogshops to determine whether trust attributes are employed in these blogshops and to identify trust attributes relevant to Malaysian blogshop context. The study reveals that Blogger is the most popular blogging platform as all the blogshops are hosted at Blogger. Female blogshop entrepreneurs employ trust attributes as owner’s e-mail address, pricing/postage clearly stated, credible and trustworthy, products, search function, online customer service and link to social networks.

  3. Blogshopmerupakansebuah blog yang digunakanuntukmenjualbarangataumelakukantransaksijualbelidenganfasilitas internet. • Dalamjurnalini, dipaparkanpentingnyafaktorkepercayaandalammelakukanprosesjualbelisecaraelektronikdenganmemanfaatkanjaringan internet (e-commerce).

  4. Penelitianinisendiridilakukandi Malaysia denganobjekpenelitiansebanyak 60 blogshop yang masihaktifdalammelakukanprosestransaksijual-beli. • Pengukuranfaktorkepercayaanitusendiridapatdilihatdenganketersediaanbeberapahaldalamblogshopnya, yaitu : • Nomorteleponpemilik • Alamat email pemilik • Ketersediaanprivasi • Alamat Perusahaan • NomorRekening • Perlindungan data pribadi • Form untukkonsultasi • Rekomendasipihak lain • Namapemilik • Fotopemilik • Informasihargadanongkoskirim • Tampakkredibeldandapatdipercaya • Tampilanprodukpada homepage • Kalkulator total biaya • Testimonial pelanggan • layananpelanggan online (live chat) • Link kejaringansosial

  5. Hasil Review • Setelahmembacajurnalini, sayamerasatidakmendapatketerkaitanantarajuduldanisinya. Padajudulnyaadakata “Female” yang berartiwanita, tetapiuntukisinyatidakterlalumenekankanpenelitianpada female blogshopitusendiri. • Menurutsaya, blogshopitumerupakanwadahcoba-cobabagiwirausahawanuntukmemasarkanproduknya, sebelummemilikiusahasebenar-benarnya yang mempunyai web hosting sendiridalampemasarannya. • Aspekkepercayaandapattumbuhapabilasipemilikblogshopitusendirimampumemberikanexcelent services kepadapelanggannyadalamhalkeaslianproduk,ketepatanwaktupengiriman, dankeramahan.

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