Lead Routing

1. Why is lead-nurturing important? Lead nurturing is an important part of mastering sales via a Lead Routing Software. Ideally, through lead nurturing, you are developing a relationship with the customer and communicating with them as they move through your sales funnel or pipeline. Fifty-seven percent of marketers see lead nurturing as one of the most important parts of their marketing automation software. When scaling a business and collecting more and more leads every year, it’s essential to utilize automation resources for your lead nurturing to make sure you’re touching your audience at every step of the buying process. When a business focuses on lead nurturing, they make 50 percent more sales at a 33 percent lower cost. This means your ROI is even better when you, as a marketer, focus on nurturing each lead generated, rather than the sales team going in for a hard sell. Here’s why lead nurturing is a critical part of a strong Lead Routing Software: 1. Establish Contact Immediately Establishing contact quickly is a key to actually connecting with your leads. A study found that 35- 50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. 2. Builds Trust People do business with businesses they know and trust. The first time someone converts on your website, the likelihood that they really know who you are or understand why they should do business with you is pretty slim. Lead nurturing is an opportunity to show that you are an expert in your field. 3. Generate leads without an additional investment With lead nurturing, you can communicate with your warm leads and prepare them to make a purchasing decision without spending additional marketing funds. In fact, according to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. 4. Communication is the key 66% of buyers indicate that "consistent and relevant communication provided by both sales and marketing organizations" is a key influence in choosing a solution provider as per the studies. Get off on the right foot and don't let leads slip through the cracks with an automated lead nurturing campaign. 5. Maintain or Increase Engagement Automated lead nurturing is a great way to maintain engagement when a lead has already made the move to interact with you. And, if that lead has stopped visiting your site or reviewing your offerings, lead nurturing is a great way to remind them about your business.

2. The application is available in the Salesforce AppExchange Website - https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FvIdtUAF Software Information Initiative by LeadAngel: https://www.leadangel.com/lead-routing/ #leaddistributionsoftware, #leadrouter, #leadroutingsoftware, #salesforceleadrouting, #accountbasedsoftware, #leadroutingsystem, #leadmanagement, #leadconversion, #leadtocontactconversion, #automatedleadrouting