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Change In Consumer Behavior Due To Organized Retailing In India

Change In Consumer Behavior Due To Organized Retailing In India. What is Organized Retailing:. Organized retailing is something that offers a customer more control, convenience and choice along with an experience.

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Change In Consumer Behavior Due To Organized Retailing In India

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  1. Change In Consumer Behavior Due To Organized Retailing In India www.pptmart.com

  2. What is Organized Retailing: • Organized retailing is something that offers a customer more control, convenience and choice along with an experience. • Organized retailing is a whole new spectrum when we compare it to the old concept of KINARA STORES. • Eg. Trent, Land Mark, West Side, Pantaloons, Big Bazar, and etc. • It would be a Rs 1000 billion industry in India by 2012 www.pptmart.com

  3. Market break – up for organized retailing in India. www.pptmart.com

  4. What Is Consumer Behavior • The reasons Why Customers Buy, What they buy, Their choice criteria, When, How and Where they buy. • The behavior of consumer i.e. the end user of the goods or services. • More precisely Consumer Behavior is the reaction of the consumer when exposed to dynamics of the market. • There are few determinants of the CB: • The 4 Ps of marketing. • The level of awareness. • Level of competition and etc. www.pptmart.com

  5. How Do Consumers React. The common ways in which the consumers react are: • If unsatisfied: • Switch the brand. • Minimize the use of the product. • If Satisfied: • Frequent reuse. • Develop brand loyality. www.pptmart.com

  6. Why there has been a change in the CB. There has been a change in the Consumer Behavior because of the following factors: • Arrival of foreign marketers to tap the unorganized retail market in India brought about a change in way product were offered. • The rise in the mall culture in the urban market. • More value added services in the organized retailing has attracted the mass to it. • Buyers convenience is there in the organized retailing and needs are catered to almost all the category of buyer. • Eg. The same mall has showroom of Wills Life Style as well as Kutons. www.pptmart.com

  7. Major Player in Organized Retailing: www.pptmart.com

  8. CONSUMER BEHAVIOR Pre- Organized Retailing Post- Organized Retailing • Not much knowledge of the product • Shopping was very much intended • Hardly any focus on the BRAND • There was a set pattern of demand • Eg. Earlier we use to ask for any toothpaste • Consumer are very well aware of the product • A lot of un intended buying is happening • It is BRAND focused • No set pattern for demand as people are now aware of the market dynamics. • Eg. Now we search for our brand on our own. www.pptmart.com

  9. THANK YOU www.pptmart.com

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