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About Me

Trey Malone Assistant Professor Department of Agricultural, Food, and Resource Economics Michigan State University September 30, 2017. About Me. About Me.

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About Me

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  1. Trey MaloneAssistant ProfessorDepartment of Agricultural, Food, and Resource EconomicsMichigan State UniversitySeptember 30, 2017

  2. About Me About Me | What I'm Seeing | Resources | Discussion

  3. About Me Malone, Trey and Jayson L. Lusk. 2016. “Brewing Up Entrepreneurship: Government Intervention in Beer.” Journal of Entrepreneurship & Public Policy 5(3): 325-342. [Outstanding Paper Winner, Editorial Board]. About Me | What I'm Seeing | Resources | Discussion

  4. About Me Malone, Trey and Jayson L. Lusk. 2017. “If You Brew it, Who Will Come? Market Segments in the American Beer Market.” Agribusiness: an International Journal. About Me | What I'm Seeing | Resources | Discussion

  5. Role with MSU • 50% Research • 35% Extension • Agribusiness and Agricultural Marketing • 15% Teaching About Me | What I'm Seeing | Resources | Discussion

  6. What I’m Seeing Disclaimer • I’m very new to Michigan, and these are my initial perceptions • Key personnel with high quality, long-standing, Michigan hops knowledge are Erin Lizotte and Rob Sirrine About Me | What I'm Seeing | Resources | Discussion

  7. What I’m seeing • #4 in hop production • Meteoric growth in short amount of time • Growing infrastructure investments • Thriving craft brewery scene (6th most) • More than 3.1 breweries per 100,000 people • Almost a million barrels per year • Consistent growth pattern About Me | What I'm Seeing | Resources | Discussion

  8. What I’m seeing • Interest in malting and strong MSU support • Advanced local foods/beverages demand and infrastructure About Me | What I'm Seeing | Resources | Discussion

  9. What I’m seeing • Unique marketing opportunities • Wet hopping • International markets • Differentiated product (terroir) • Vertical integration • Establishment of HGM in 2014 Hop Growers of Michigan makes a positive difference in Michigan’s hop industry by providing educational opportunities and research for better hop production and processing, as well as advocating for and promoting the use of Michigan grown hops. About Me | What I'm Seeing | Resources | Discussion

  10. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers. • Review legislation, regulations and advocate for public policy advancing the interest of the members. About Me | What I'm Seeing | Resources | Discussion

  11. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers. • Review legislation, regulations and advocate for public policy advancing the interest of the members. About Me | What I'm Seeing | Resources | Discussion

  12. Strategies for Growth • State grower association membership with USA Hops? • Hop, Breeding and industry research • Supplier and Grower Directories • Subscription to HOP NEWS, the industry’s publication • Education modules • News on industry events including the annual American Hop Convention About Me | What I'm Seeing | Resources | Discussion

  13. Strategies for Growth • Chinook Cup • Research on whether MI Chinook hops are more aromatic and fruity. About Me | What I'm Seeing | Resources | Discussion

  14. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers. • Review legislation, regulations and advocate for public policy advancing the interest of the members. About Me | What I'm Seeing | Resources | Discussion

  15. Resources • Third-party Quality Control Groups? • USDA GroupGAP • Global GAP About Me | What I'm Seeing | Resources | Discussion

  16. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers… About Me | What I'm Seeing | Resources | Discussion

  17. Strategies for Growth • Key point: Grower groups are typically used for funding or supporting research in collaboration with researchers • MSU Project GREEEN • 2018 dates not yet announced • MSDARD Specialty Crop Block Grants • Proposals due March 19, 2018 About Me | What I'm Seeing | Resources | Discussion

  18. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers. • Review legislation, regulations and advocate for public policy advancing the interest of the members. About Me | What I'm Seeing | Resources | Discussion

  19. Strategies for Growth • Are there other commodity groups that HGM could learn from? • … “charged with marketing, communications, consumer education, and research on behalf of Michigan growers.” About Me | What I'm Seeing | Resources | Discussion

  20. HGM Objectives • To help us establish a reputation beyond our state borders for Michigan Grown Hops as being a high quality, consistent and reliable source of hops. • Conduct educational programs and instruction for growing commercial hop production in the state. • Facilitate grower best practice exchanges, sharing of techniques and knowledge for hop growing business success. • Enlist the technical and financial support of Michigan higher education institutions for research and development of hop horticulture and processing. • Apply for and receive grants and funding to promote, market and utilize Michigan hop crops. • Partner with other organizations to advance the interest of Michigan hop growers and craft brewing. • Undertake any other activity to advance the members’ interest in the promotion of Michigan hop producers. • Review legislation, regulations and advocate for public policy advancing the interest of the members. About Me | What I'm Seeing | Resources | Discussion

  21. Strategies for Growth • Michigan hops labeling? • New York Farm Brewery Law • Potential collaboration opportunity with Michigan Brewers Guild? Average predicted number of breweries, microbreweries, and brewpubs within a county when the state legalized self-distribution National and California Prices of White Large Graded Loose Shell Eggs (in cents) About Me | What I'm Seeing | Resources | Discussion

  22. Resources About Me | What I'm Seeing | Resources | Discussion

  23. Questions for Discussion • Does HGM need to refine its mission? • A check off program of sorts? • Are there ways that MSU could help? • Does HGM need a strategic visioning session to develop a 5 year plan with specific goals? About Me | What I'm Seeing | Resources | Discussion

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