Logical Fallacy….

1. Logical Fallacy…. ……….Or Persuasive technique?

2. What is a Logical Fallacy? • Logical Fallacy is generally an appeal to emotion, not intellect where: • Lack of logic • Logic is skewed/distorted • Irresponsible or manipulative • Takes advantage of audience’s emotions, blinds them to truth

3. What is a Persuasive technique? • Persuasive technique persuade emotionally but not necessarily manipulative: • Logic is present with emotion • Uses emotions to enhance truth vs. manipulate truth • Persuasive techniques often found in advertising and public relations also typically: • Promotes products using ethos/pathos/logos • Shapes perception of organization, person, or brand

4. Types of Fallacies and Appeals Ad hominem: Attacking the opponent personally instead of the opponent’s ideas

5. Types of Persuasive Appeals • Ad nauseam Tireless repetition of an idea or slogan Examples: “WannaFanta? Don’t yawanna, want a Fanta? Don’t yawanna, want a Fanta? Don’t yawanna, want a Fanta?...”

6. Types of Persuasive Appeals • Appeal to Authority Shows important people to support a position, idea, argument, or course of action: Example: “If the president says it’s true, than it must be true because he is the president."

7. Types of Fallacies and Appeals Fallacies and Appeals • Appeal to fear: Example: “If you don’t do this, we will all die!!!!!!” "Voting for him is the same as voting for the terrorists."

8. Types of Fallacies and Appeals • Appeal to Prejudice Based on race, ethnicity, gender, social-class Example: “So easy a woman could do it!”

9. Types of Fallacies and Appeals Example: “82% of Americans are jumping off bridges these days. When will you?” Bandwagon: This technique reinforces people's natural desire to be on the winning side. Everyone’s doing it, so it must be good!

10. Types of Fallacies and Appeals • Common man/Plain Folks Attempts to convince the audience that the writer reflect the common sense or common values of the common man. Example: Presidents in cowboy hats, rolled sleeves, kissing babies, “Joe the Plumber”

11. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

12. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

13. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

14. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

15. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

16. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

17. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

18. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

19. Persuasive or Fallacy? Why? Explain! Write your guesses for these appeals on your notes – what appeals do you see?

20. Persuasive Appeals used in Your Ads • Look over your ads paying special attention to any possible forms of fallacies or persuasive techniques used • Then, see if any of these are found in your ads

21. And this one is just weird…..