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Get Speedy: Shortening Sales Cycles with Video Personalization HITMC April 2017

Get Speedy: Shortening Sales Cycles with Video Personalization HITMC April 2017. Clarity Quest: Agency Overview. Long Sales Cycles. Health IT Purchasing Decision Makers. Proven Ways to Shorten Sales Cycles. Disqualify more than qualify. Talk to the right person. Build consensus.

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Get Speedy: Shortening Sales Cycles with Video Personalization HITMC April 2017

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  1. Get Speedy: Shortening Sales Cycles with Video Personalization HITMC April 2017

  2. Clarity Quest: Agency Overview

  3. Long Sales Cycles

  4. Health IT Purchasing Decision Makers

  5. Proven Ways to Shorten Sales Cycles Disqualify more than qualify. Talk to the right person. Build consensus. Increase trust and credibility.

  6. First Personalization Efforts Segmented emails Need-based offers Website personalization ABM ad targeting Group content targeting

  7. Companies Shy Away from Video

  8. Videos Drive Buyers to Take Action

  9. Videos Get C-Level Interaction Source: Consensus (goconsensus.com)

  10. Why So Few Videos? Not easy to update Can’t agree onsubject/theme/messaging Take too long to produce Expensive

  11. Our First Experiment with Personalized Video

  12. Why A Personalized Video Platform?

  13. Video Platform Stats

  14. Video Stats: Vertical Interest

  15. Video Analytics: 4 Months Post-Launch

  16. AdvancedMD Personalized Demo Success

  17. Shortening the Sales Cycle with Video Using the word “video” in an email subject lines boosts open rates by 19%. Target a company or individual, not just a big sector. Use video in sales and marketing workflows.

  18. Keeping Video Production Costs Down Produce Internally: Go Animate Starting at $299/year Low-Cost, Semi-Custom Video Based in Utah Free Videos with Annual Consensus Platform Subscription

  19. Video Personalization: Lessons Learned Don’t gate or personalize too early Watch music volume Homepage might not be ideal location for videos

  20. Questions?

  21. Thank You. @CSlocumb @CQMarketing

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