1 / 14

Sport Facility Management, Marketing, and Sales

Sport Facility Management, Marketing, and Sales. Facility Management & Design October 17, 2006. First, Some Notes. Farmer, et. al., read chapters 8 & 9 Farmer and Fried today When you study the short answer/essays Review session for exam

nida
Download Presentation

Sport Facility Management, Marketing, and Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Sport Facility Management, Marketing, and Sales Facility Management & Design October 17, 2006

  2. First, Some Notes • Farmer, et. al., read chapters 8 & 9 • Farmer and Fried today • When you study the short answer/essays • Review session for exam But first, need to go over the last two slides from last time…

  3. Guest Relations • Serve in a friendly, effective, efficient manner • Central information area of department • Specific functions of the area include: -information disbursement and transfer -program and rental registration & payment -reception of new members, visitors & guests -telephone services -membership sales and services -retail sales and cash handling

  4. Business • Provide resources that support and guide • Accurate and timely provision of: -income and expense reports -balance sheets -cash accounting -financial projections

  5. Information on 30-year Capital Replacement Schedule, etc. • Distribute information and go over

  6. Facility Management • What is it? • The facility manager • Constituents -customers -internal constituents -external constituents • Managerial functions -planning, organizing, implementing, controlling

  7. Planning • Goals and objectives • Short term planning • Long term planning • Business plans

  8. Organizing • Understanding employee skills • Proper resources to employees • Organizational work relationships -Org chart

  9. Implementing • Executing goals and objectives • Delicate balance

  10. Controlling • Evaluate results • Provide appropriate feedback • Monitoring process • Utilize objective, performance based criteria

  11. Marketing and Sales • Marketing concepts -the 4 P’s, any one remember them? • Product, Place Price, Promotion • Advertising, publicity, and public relations as part of promotion

  12. Facility Marketing Process • Identify customers • Research • Positioning -selling experiences -food -incentives and giveaways • Sales

  13. Ticketing • Seat Pricing • Ticketing Methods • Luxury seating

  14. Commercial Rights • Naming rights • Pouring rights

More Related