How Mobile Apps Can Help Increase Business Growth and Visibility

1.   Do you know that mobile apps account for 89% of the mobile media  time while only 11% of the time is spent on websites? Today mobile  apps present a plethora of opportunities for businesses as they can  leverage a vast growing smartphone user base.  According to​ ​developer​ stats, there's an average of 2.7 billion  smartphones in the world. And if we look at the market growth,  mobile apps are projected to hit $188.9 billion in revenue by this  year.  Pondering how you could grow your business? Mobile apps can be  the right answer. Each business focuses on three basic concepts;  promote sales, build a reliable customer base, and improve the  efficiency level of the company. 

2. Mobile applications have helped in achieving these goals to a  greater extent. Today, from customer relationship management to  facilitating payments, mobile apps are playing an important role in  boosting business development.  Through this article, I am going to tell you how mobile apps are  helping businesses to take a competitive edge.  Let’s checkout!  How Mobile Apps Help Businesses Grow?  The growth and success of the business depend mainly on  customer service and management strategies as well as good  communication and smart marketing plans.  Mobile applications can make all these facts easily accessible  anytime and anywhere. With the development of smartphones and  technologies, the range of various applications has also increased.  Here are the core reasons why you should promote the growth of  your business with the help of mobile apps.  1. Mobile Apps Boost Branding  Since your company logo and slogan appear on your customers'  mobile screens, it is virtually impossible not to remember whenever  they need your products or services. This will provide an added  bonus against your rivals, who have not adopted this business  strategy yet.  If you want a quick brand boost or recognition, creating a mobile  app is an excellent way to help enhance your business branding and  overall reputation. 

3. To make your app unique, you can also hire mobile app developers  in India to create visually appealing and feature-rich apps for your  businesses.  Read:​ ​Staff Augmentation​: How Startups Can Hire Tech Talent for  Team Extension  2. Reaching Customers Far and Wide  In just a decade, how many startups have become global names?  There are practically too many out there. A large proportion of these  small businesses take benefit of the mobile revolution by providing  accessible apps to their clients for a better shopping experience.  Mobile applications can play an essential role in reaching more  customers in locations and countries, ranging from offering local to  a global audience. Businesses are hiring​ ​ecommerce development  company​ to promote their business and increase their ROI to drive  from rest of the world through customised apps.  Thanks to the mobile application, you are no longer required to  cater only local buyers. Furthermore, you can build an even better  brand presence in distant locations without the need to relate to the  regional competition.  Geolocation technologies such as geofencing and beacons have  paved the way for location-based marketing, making it possible for  marketers to engage users contextually.  When it's time to expand the customer base, you don't have to hunt  in the dark. App analytics will help you to find your target audience.  With mobile application presence, you can keep in touch with users  continuously. Mobile presence makes your store readily available at  the fingertips of your audience at all times. 

4. Read: Future Of Shopping 2021: How Technology Is Transforming  Ecommerce​ Industry  3. Direct Marketing    Source  Mobile applications provide the best direct marketing opportunities  for businesses. With this, you will be able to get more and quick  information about your users by just looking at their geographical  locations.  Providing customers with the necessary information about their  products and services is also relatively easy through the mobile  application.  By creating separate folders such as product specifications, latest  functionalities, special discounts, and others, you can share the  required information quickly and promote your products and  services easily. 

5. Clients and customers can also find it smooth to scroll through all  the tabs from their mobile phones by sitting at a park, office or bus  stop. Therefore, marketing through mobile applications is more  comfortable and direct than other marketing mediums.  Additionally, tasks like push notifications can bring you closer to the  audience through direct interaction. Therefore, with the help of  mobile applications, brands can remind customers about services,  products and other promotional offers when necessary.  Read: 10 Benefits​ ​WooCommerce​ Is Giving to The eCommerce  World  4. Generate More Sales    Source  You can generate more sales with a mobile app then you were  doing from a website, hotline or a physical store. Mobile apps make  it much easier for users to place orders, and they also find it easy to  find the products they need.  There are many more reasons for launching a mobile app for your  business. Mobile apps are an excellent investment in terms of  happy customers and increased revenue. 

6. Mobile applications come with standardized functionalities and  fulfilment capabilities. These features provide an additional channel  to gain revenue outside of earnings from the website.  With the help of functions such as a call to action for products and  services, you can engage your visitors in a few easy clicks.  Small businesses can earn extra revenue from app users by  charging them for having no advertising options and with in-app  mode or to upgrade phones, etc.  Read: 9 Core Features Every​ ​Front-end Developer​ ​Should Know  5. Boosts operational efficiency  Operational efficiency is one of the critical elements of small  businesses. When mobile applications are introduced to small  companies, it is supposed to boost operational efficiency levels.  Operating costs can ruin the entire budget of business anytime.  With the help of mobile applications and following the right mobile  app development process steps, companies can reduce the  respective operational costs.  Mobile apps are an excellent way to elevate your functionality as a  business. They provide you with a more advanced and efficient  platform for performing some complex activities, such as placing  orders, selling and paying.  Mobile applications can fill large gaps between the business and  the channel and provide a highly functional channel of  communication, which adds to the operational efficiency of small  businesses.  Therefore, for small businesses looking to increase their  operational efficiencies, mobile apps prove to be a life saviour.  Read: How Can​ ​Artificial Intelligence​ Benefit Your Business? 

7. 6. Improved Customer Experience    Customer service is a differentiator for any business, and mobile  application aids in delivering exceptional customer service. Mobile  apps help customers reach a business at any time with any  concern, question, problem and feedback from their comfort zone.  Two-way communication that can be established with the help of a  mobile app helps build customer loyalty and retain customers.  Your customers can leverage from being able to use their  products/services whenever they want. This is especially true if you  do not have a helpline available 24*7.  Your app may include a feature where they can contact you day or  night, and without necessarily visit your website.  Read: Shopify vs​ ​Woocommerce​: Who Will Win the Race in 2021? 

8. 7. value to the business  The most crucial benefit small businesses can get by developing a  mobile app is adding value to the business. Apps have proved to be  a robust platform that allows customers to interact with the  business.  Mobile apps provide users with loyalty systems and referral  programs that help promote the app and business. Along with  adding value to the business, mobile applications integrate the  latest technologies and convenience for users.  By upgrading the mobile app, users can be made aware of new  promotional offers that push customers to engage with businesses.  Therefore, mobile applications add value to the company, which  enhances the growth of small businesses.  Do you know 94% of the top 50 retailers in the US had at least one  mobile app? Mobile applications now represent the most  well-known digital space with the most remarkable customer  engagement.  A large portion of time is spent on mobile applications, and it  provides an excellent opportunity for businesses to tap new  customers and niche markets.  As the opportunity increases, business apps must provide a unique  user experience to make a lasting impact.  Read: How To Choose The​ ​Best Opencart Developer​ For Your  Shopping Business?  Final Takeaway  A well-crafted mobile app can set a business on an exponential  growth trajectory. If you want your business to develop uniquely 

9. and long-term customer engagement, investing in developing a  mobile app would be a wise move.  However, developing a robust mobile app is not as easy as it  seems, partnering with a skilled​ ​mobile app development company  in India​ is essential so that you can place your business among the  rest.  Simple, fast, and smooth mobile app with your brand name and  products will give you wings of success in the long run.  Original Source