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Introduction of DRPC Digital Rights Permission Code

Workshop on “Standardized IPTV Applications” (Geneva, 25 October 2011 ). Introduction of DRPC Digital Rights Permission Code . Naoto Ichimaru DENTSU INC. Who we are. . World Top 10 Advertising Agencies. Dentsu is the largest single Ad agency in the world, and 5 th group in the world.

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Introduction of DRPC Digital Rights Permission Code

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  1. Workshop on“Standardized IPTV Applications”(Geneva, 25 October 2011 ) Introduction of DRPCDigital Rights Permission Code Naoto Ichimaru DENTSU INC.

  2. Who we are. World Top 10 Advertising Agencies Dentsu is the largest single Ad agency in the world, and 5th group in the world. Strong relationships with a lot of Japanese Clients, Media, Contents Providers, Communication Carriers and government.

  3. What is DRPC? – Formed with 4 sets of information Holder ID Content ID User ID Identifies the type of content created or used . Identifies content holders/content rights holder Identifies the content users Narrow Digital Rights Permission Code • An encoded technical language which makes devices read the information of; • Purpose of use (ex. business, public, education) • (2) Usage format (ex. restricted streaming, downloading, copying) • (3) Usage period, expiration, usage count control • (4) Territory (ex. within Japan) These components are collectively called as “Digital Rights Permission Code”

  4. What is DRPC? – It provides 6 functions ContentsID Content Rights Holders (Aggregator/Contents producer) DRPC Users Distributors HolderID (A LogData LogData LogData HolderID (B HolderID (C UserID 1. Contents Registration (numbering IDs) Request to use ♪ ♪ X% 2. Usage Conditions Setting (Issue Permission Code) Y% 3. Delivery/ Charge (Based on N-Permission Code) Set of Permission Code ♪ ♪ UserID ContentsID HolderID N-Permission 4. Receive Usage Results / Collect Usage Fee Total Usage Data 6. Profit Sharing ♪ 5. Report of usage Z%

  5. Cooperation on DRPC and other protection technologies Illegal Usage Detection Technology Content Protection Technology Various Digital Watermarking Technology IEC62227 DRPC DRM Technologies Fingerprint Technology ITU RII Illegal Usage Detection Crawling Service Affiliations can also be made with NTT data, Attributor, MediaDNA® (Vobile, U.S.), etc. • Strong content protection • Various usage of rights permission • Rapid and accurate detection of illegal usages. • Specify illegal users and take legislative actions

  6. Use case of DRPC : Illegal Usage Detection/Deletion Content Delivery PF Authorized purchase Embed IEC62227 (digital watermarking) Portal site Net Sale Get ID ID Code Generate Fingerprint Patrol / Detect illegal Usage (identified by Both fingerprint andIEC62227) DRPCCode FP-DB IEC62227Platform Detecting Operators FingerprintServer ID Numbering Server IEC62227 Server File Sharing websites Law Firm Video hosting websites Request to delete / Legal Remedy

  7. IPTV VOD Service using CM points • New Advertizing model based on “Loyalty points”, using IPTV’s interactivity • DRPC, an international framework, is used for content management VoDService Loyalty-points Service Select a CM to view the CM VOD Service Portal Synopsis of the Content - Confirm DRPC Acquiring content with the CM Loyalty points

  8. Thank you!

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