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FACULTY SENATE EXEC BRIEFING: Athletics Strategic Plan: 2012-2017. 03/21/2013. OSU ATHLETIC DEPARTMENT STRATEGIC PLAN. 2012-2017. 2012-2017 Athletic Department Strategic Plan. Context = WHY NOW? National Landscape Ever-changing Fiscal Environment
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FACULTY SENATE EXEC BRIEFING: Athletics Strategic Plan: 2012-2017 03/21/2013
OSU ATHLETIC DEPARTMENT STRATEGIC PLAN 2012-2017
2012-2017Athletic Department Strategic Plan Context = WHY NOW? National Landscape Ever-changing Fiscal Environment Television Demands (Time, Resources, Facilities) NCAA Certification 2010 process is a LIVE process - weave Uncertainty in NCAA Legislative Processes (CEO Driven) NCAA Legislative Changes New Technologies in Marketplace Local Landscape Emerging Women’s Track Program Emerging Sports Discussions keep changing (Ex: Sand VB) Facility Issues (Debt Services, Repair, Maintenance, Sustainability) New Technologies in Marketplace Understaffing issues Repeated “Systems” failures Static Operating Budgets (vs Zero Based Budget process) Fickle/Static Fanbase (sometimes hostile) Fundraising Plateau
NCAA CERTIFICATION AREAS OF FOCUS 2010 • EQUITY and SA WELFARE • GOVERNANCE/COMPLIANCE • ACADEMIC INTEGRITY • (FINANCIAL INTEGRITY moved TO DASHBOARD)
Athletics Department/ Governance/Context BYLAWS/ROSTER/STRUCTURE/FUNCTION PAC 12/NCAA GOVERNANCE Board of Directors/Working Groups President, FAR,AD,SWA COIA Search Committees Policy Development Athletics Admissions Committee NCAA Certification Faculty Senate Support/Presentations SPORTS/CONTEXT NCAA Minimum (17) PAC 12 Required (4) – MFB, MBB, WBB, WVB Head Count vs Equivalency (NCAA BOARD review) Revenue vs NON Revenue AAC Structure FS President/COIA rep have ex-officio voting membership AAC SUBCOMMITTEES/Structures SA Welfare Diversity Gender Equity Annual Financial Discussion Sports Sponsorship (AD Hoc) Academic Integrity Compliance (Audit)
Process • Listen and cull all sports programs’ priorities (Spring 2012) • Develop overall SWOT (Summer 2012) • Announce Strategic Priorities (Fall 2012) • Implementation begins immediately w items that cost nothing or issues that can be addressed by a reduction elsewhere • Functional Until Sub Plans due March 30, 2013 • Restructure all Functional Organizational Meetings to include Strategic Planning Touch in each w Exec Staff as a cornerstone
Strategic Priorities 2012-2017 • FUNDRAISING/REVENUE GENERATION • Major Goal – Increase$1.5M Fiscal 2013-2014 • MARKETING • Major Goal – Research creative strategies for meeting Sports Priorities/Funding constraints • STUDENT ATHLETE WELFARE/NCAA CERTIFICATION • Evaluate/Maintain/Enhance Staff/Programming where needed/Safety First: • Sports Medicine • SPC/Nutrition • Academic Services • NCAA Lifeskills • Leadership Institute • NCAA Compliance • FOOTBALL • Recruiting Recruiting Recruiting – taking care of WHO WE ARE • FACILITIES/NCAA CERTIFICATION • Prioritization w respect to Strategic Plan • WE C/A/R/E – Staff Development/NCAA CERTIFICATION • Invest in what we have and WHO WE ARE