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OP-Pohjola Group

OP-Pohjola Group. CONTENT. OP-Pohjola Group in brief Presentation Operation Products and servces. OP-Pohjola Group in brief. The OP-Pohjola Group is the leading financial services group in Finland. More than 4.1 million customers in Finland about 3.3 million banking customers

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OP-Pohjola Group

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  1. OP-Pohjola Group

  2. CONTENT OP-Pohjola Group in brief Presentation Operation Products and servces

  3. OP-Pohjola Group in brief

  4. The OP-Pohjola Group is the leading financial services group in Finland • More than 4.1 million customers in Finland • about 3.3 million banking customers • about 1.8 million Pohjola insurance customers • the number of joint customers for banking and insurance operations – now totalling over 1 million • about 200 000 non-life insurance customers in the Baltic countries • 1.3 million owner-members • 12 750 banking and insurance experts • the country’s most comprehensive service network

  5. The leading financial services group in Finlandmarket shares (31 December 2008) Deposits 33.8 % Loans 32.1 % Home mortgages 35.9 % Corporate loans 26.8 % Mutual fund capital 22.5 % Premiums written in life and pension insurance 29.4 % Premiums written in non-life insurance 26.9 %* *= December 2007

  6. The OP-Pohjola Group’s mission and goal Mission Goal • We promote the sustainable prosperity, wellbeing and • security of our owner-members, customers and operating regions through our local presence. • We are the leading financial services group in Finland. • We will grow at a rate above the market average.

  7. The OP-Pohjola Group’s core values OP-Pohjola Group is for people. A genuine concern for customers and co-workers is the starting point of our operations. People-first approach We operate locally, regionally and nationally as an exemplary and ethically responsible company. Bolstered by our strong professional skills, we bear responsibility for the high quality and reliability of our services. Responsibility Prospering together with our customers both points the way to the development of our operations and services. Operating as a unified group gives our customers greater security and improves our service capabilities. Prospering together

  8. Customer promise:We provide the best loyal customer benefits ! An increasing share of earnings returned to owner-members as bonuses. Measures The OP-Pohjola Group’s bonus accrual 140 EUR million • The amount of bonuses paid out increased 59 % in 2008. 120 100 80 • It is also possible to use bonuses to pay for Pohjola's insurance products. 60 40 20 0 99 00 01 02 03 04 05 06 07 08.

  9. Growth and development strategy Core businessa areas:Asset Management, LendingServices, Payment Services,Non-life Insurance. Growth is underpinnedby long-term, customer-drivendevelopment of operations andthe best loyal customer benefitsin the sector. The objective is to becomethe market leader in all thecore business areas.

  10. Presentation

  11. Structure of the OP-Pohjola Group Owner-members 221 member cooperative banks OP-POHJOLA GROUP CENTRAL COOPERATIVE Non-Group shareholders POHJOLA BANK PLC OP Fund ManagementCompany Ltd OP Life AssuranceCompany Ltd Banking Services Helsinki OP BankPlc Other subsidiaries Investment Services Non-life Insurance SUBSIDIARIES

  12. The member cooperative banks • The member cooperative banks are independent, local deposit banks that are engaged in retail banking. • The member banks offer modern and competitive banking services to household customers, small and medium-sized business customers, agricultural and forestry customers and to the public sector. • The member banks have the corporate form of a cooperative, in which the basic values underlying decision making include the one member, one vote principle. • Within the member cooperative banks, the highest decision-making authority is exercised by the Cooperative Meeting or assembly, which elects a Supervisory Board for the bank. • The Supervisory Board elects for the bank an Executive Board whose members comprise representatives of the owner-members and the bank’s managing director. • Retail banking operations in the Greater Helsinki area are the province of the Group Central Cooperative’s subsidiary Helsinki OP Bank Plc.

  13. The OP Kiinteistökeskus estate agents • The OP Kiinteistökeskus estate agents are subsidiaries of the member banks. • Modern and reliable estate agent services.

  14. Cooperative bank federations • Cooperative bank federations are regional co-operation bodies for the member banks. • They name the candidates from their areas to seats on the Supervisory Board of the OP-Pohjola Group Central Cooperative. • Finland is divided into 16 federations of cooperative banks.

  15. Development and service centre for the OP-Pohjola Group Prepares the OP-Pohjola BankGroup’s joint operational guidelines. Promotes co-operation within the Group. Safeguards the Group’s interests. Supervises member cooperative banks’ riskmanagement, capital adequacy and liquidity. Provides member cooperative bankswith centralised services. Core service areas: Product and service development Service provision ICT services Group steering Strategic owner institution The Central Cooperative’s subsidiaries support and complement operations of the member cooperative banks. Major subsidiaries Pohjola Pankki Oyj Helsingin OP Pankki Oyj OP-Henkivakuutus Oy OP-Rahastoyhtiö Oy OP-Asuntoluottopankki Oyj OP-Kotipankki Oyj OP-Pohjola Group Central Cooperative

  16. A Finnish commercial bank and non-life insurance company Central financial institution of the member cooperative banks Responsibility for the OP Bank Group’s international affairs A listed company with about 30 600 shareholders Majority shareholder OP-Pohjola Group Central Cooperative Credit rating AA- (S&P), Aa1 (Moody’s), AA- (Fitch) Total assets: EUR 32 billion (12/ 2008) About 3,000 employees Major subsidiaries Pohjola Insurance Ltd Pohjola Asset Management Ltd Pohjola Capital Partners Ltd Pohjola Corporate Finance Ltd Pohjola Private Equity Funds Ltd A-Insurance Ltd Eurooppalainen Insurance Company Ltd Seesam non-life insurance companies in the Baltic area Pohjola Bank plc* • *Former OKO bank Plc

  17. Pohjola Insurance Ltd in brief • A subsidiary of Pohjola Bank • The second largest non-life insurer in Finland • Around 1.8 million corporate and private customers in Finland and 200,000 in the Baltic countries • Insurance premium revenue EUR 923 million (2008) • About 1,700 employees • Established in 1891

  18. Operation

  19. Personnel • About 12 750 employees in all • The member banks have about 7 000 employees. • OP-Pohjola Group Central CooperativeConsolidated has about 5 700 employees,of whom about 2 900 work with the PohjolaBank Group. • The average age is roughly 44 years. • Women made up 75% of the personnel andmen 25%. • Short and long-term incentive systems • About 94% of the OP-Pohjola Group’s staffis covered by the OP-Pohjola GroupPersonnel Fund. The Fund began operationson 1 January 2005. • OP-Pohjola Group Central Cooperative is thesecond best place to work in Finland* *) Great Place to Work Institute 2009

  20. Bank of the Year in Finland • The Bank of the Year in Finland title was granted to the OP-Pohjola Group in 2008, 2007, 2006, 2004 and 2003 (The Banker magazine) • Criteria in 2008: • successful integration of banking and non-life insurance operations. • The increase of loyal customer benefits and other measures supporting cross-sales and customer loyalty. • The improved cost-effectiveness through, for example, the integration of ICT operations and the service networks.

  21. Finnish success story Esa Ojala, Mikko Männistö 2001 Aimo Hauhio 1952 Pekka Martin 1969 Esa Ojala 1996 2007– Hanna Flodin 1891 Pekka Martin 1979 Jussi Mäntynen 1960-luku Ilmo Valtonen 1997 1902 The Central Lending Fund of Cooperative Credit Societies Ltd was founded on 14 May 1902 and the first local credit societies in autumn 1902. The OP-Pohjola Group’s present co-operation model and the OP Bank Group Central Cooperative with its present tasks took shape. 1970 1997 The credit societies changed into cooperative banks. 1989 Non-life insurance became a new business area with the acquisition of Pohjola. 2005 OKO Bank became a listed company.

  22. Over 100 years of corporate social responsibility • Staff training 1920– • School thrift activity 1925– • Yhteisvoimin magazine 1950– (today called OP) • Kyösti Haataja Foundation 1951 • OP-Pohjola Group’s Research Foundation 1972 • Current-form wage-earner co-operation 1985– • Pohjola Bank Art Foundation 1987 • OP Climate Fund 2007 • Green Office programme 2003– • Corporate responsibility reporting 2004–

  23. OP-Pohjola Group key indicators 20082007 Earnings before tax 372 1 005 Banking and Investment Services 532 706 Non-life Insurance 55 181 Life Insurance -162 129 Return on equity, % 4.1 13.7 Return on equity at fair value, % -6,0 10.9 Cost/income, % (Banking and Investment Services) 54 49 Average personnel 12 615 12 378 Total assets 75.7 65.7 Capital adequacy 12.7 12.2 Tier 1 ratio, % 12.6 12.2 Ratio of own funds to minimum amount of own funds1.40 1.52 Non-performing loan losses within loan and guarantee 0.4 0.3 portfolio, %

  24. Products and servces

  25. The OP-Pohjola Group at your service The OP-Pohjola Group offers a comprehensive range of banking and insurance services to private and corporate customers.

  26. Services to private customers • Asset management • Payment services • Lending • Accounts • Cards • E-billing • Deposits • Stockbroking and securities custody • Mutual funds • Life, pension and savings policies • Private Banking • Residential lending • Property brokerage • Consumer lending Non-life insurance Services for agriculturaland forestry customers

  27. The OP-Pohjola Group’s service network Branch offices and service outlets 604 locations Online services 1.3 million agreements Payment ATMs Otto. cash dispensers 1 650 terminals Online customer terminals

  28. Accounts and cards • Current account • Accounts for saving and investing • OP-Visa • OP-Visa Debit • OP-Visa Electron • OP-Visa Gold • OP-MasterCard • Kultakortti Card • In co-operation with Kesko: OP-Visa and K-Plussa MasterCard with K-plussa feature

  29. Call Centre and online services • Internet service, op.fi • Internet banking service • Text version of the Internet service • Online payments • Direct link to bank account payment • Internet terminals available for customers at branch offices • Mobile services (GSM) • OP +358 100 0500 • Automatic telephone service • Personal call centre service • All online services under one agreement!

  30. op.fi – the OP-Pohjola Group’scomprehensive online service • Logging in with the bank’s user ID or a citizen certificate • A user-specific main page • Information clearly divided by subject • Convenient quick menus • A wide range of financing and investment services • Award-winning information services for investors • Special groups are taken into consideration - there is a text version of the online service and an easy-to-use helppo.op.fi service available • Useful information for the OP-Pohjola Group customer at the OP Channel online service • Pohjola.fi

  31. Residential lending and brokerage services • Home mortgages • Floating-rate and fixed-rate loans • Interest-capped loans • Interest-subsidised loans • Collateral and guarantees • OP Mortgage Bank • Repayment protection insurance on loans • Property brokerage • OP Kiinteistökeskus estate agents • Advisory services for home buyers • Home insurance policies • The OP-Pohjola Group is the leading home mortgage bank in Finland

  32. Saving and investing • Accounts (Target Account, fixed-term high-yield account) • Fund and other savings insurance and pension policies • Mutual funds • Index-linked bonds, other bonds • Stockbroking, securities custody • Market information, investment research • Legal services • Private Banking services • Investment properties, property brokerage

  33. Mutual funds • Money market funds invest in interest-yielding securities with a maturity of less than one year. • Fixed-income funds invest in fixed-income instruments with a maturity of more than one year. • Balanced funds invest in both fixed-income securities and equities, enabling portfolio managers to shift the investment focus in step with the market situation. • Assets in equity funds are invested in shares of publicly listed companies. Here the risk level is balanced by the expectation of a high return. • Hedge funds seek to maximise the total return, i.e. the absolute return. • Pohjola Investment Banking offers JPMorgan funds, which make possible efficient investment in foreign equities and fixed-income instruments.

  34. Credits and loans to private customers • Consumer credits Home mortgages Motor vehicle financing • Passanger cars, vans • Motorcycles, snowmobilesCampers, caravans • Boats • Continuous credit • Overdraft facility • FlexiLoan • Cash credit • Bank loan • OP-Visa Student loan Repayment protectioninsurance on loans

  35. Non-life policies for private customers • Motor insurance policies • Home insurance policies • Accident and medical expenses policies • Travel insurance policies (Eurooppalainen) • Animal insurance policies • Life-long security and well-being

  36. Banking and insurance services for rural entrepreneurs • The OP-Pohjola Group is the market leader in services for rural entrepreneurs. • Rural loans • The best know-how in interest-subsidised/government loans • Asset management • Farm and forest insurance policies • Versatile expert services • Investment finance • Generational shifts • Legal services • Kultajyvä and Metsäraha magazines

  37. The OP-Pohjola Group's services for companies and institutions Cash management Financing services Full-spectrum patronage Domestic andforeign paymentservices Asset management Property brokerage Non-life insurance Employmentpension insurance Insurance of the person

  38. A comprehensive co-operation network International insurance co-operation network UniCashbanks Ilmarinen Kesko OP-Pohjola Group Unico Banking Group Finnish special credit institutions Partner banks in the nearby areas(Russia and the Baltic countries) Co-operation banks

  39. www.op.fi www.pohjola.fi

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