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Using Others' Ideas and Information Correctly

Using Others' Ideas and Information Correctly. For GNED 008 March 25th, 2009 Presented by Victoria F. Caplan. Scenario 1: You are assigned to write about Disney ’ s Marketing Synergy Strategy. 罪 !. You go to You type: disney, market, strategy, synergy You find this article

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Using Others' Ideas and Information Correctly

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  1. Using Others' Ideas and Information Correctly For GNED 008 March 25th, 2009 Presented by Victoria F. Caplan

  2. Scenario 1: You are assigned to write about Disney’s Marketing Synergy Strategy 罪 ! • You go to • You type: disney, market, strategy, synergy • You find this article • A little copy, paste & click & you’re done! • EASY! • Or is it?

  3. Here is the text – in another format From its inception, Disney created strong brands or characters that were marketed in various forms (mostly through films and merchandise) throughout the world. The company's cross-promotional strategies accelerated dramatically in the 1950s when the company opened Disneyland, the theme park that used previously created stories, characters, and images as the basis for its attractions. In addition, the television program Disneyland was introduced on ABC, providing further opportunities to promote the theme park as well as Disney's other products. Over the past few decades, the possibilities for synergy have expanded even further with the addition of cable, home video and other new media outlets. Indeed, the Disney company has developed the strategy so well that "Disney synergy" has become the phrase typically used to describe the ultimate in cross-promotional activities. This example was inspired by Examples of Plagiarism from the Academic Integrity webpage at Princeton College <http://www.princeton.edu/pr/pub/integrity/pages/plagiarism.html>

  4. You Write: From the beginningDisney created strong brands and characters that it marketed in various forms (mostly through films and merchandise) throughout the world. Its cross-promotional strategies increased in the 1950's when the company opened Disneyland, the theme park that used previously created stories, characters, and images as the basis for its attractions. Is this OK ? 1. Yes 2. No

  5. You Write: From the start, Disneymarketed its strong brand and characters internationally, mostly through its films and merchandise. These cross-promotional strategies increased during the 1950's when Disneyland opened, where the theme park used old Disney stories, characters, and images for its attractions. Since then, with home video, cable, and other media outlets, "Disney Synergy" has become a byword for the ultimate cross-promotional activity. Is this OK ? 1. Yes 2. No

  6. You Write: From the start, the Disney Corporation used itsfilms and merchandise to sell its intellectual property across the globe. Since the 1950s the company has intensified its cross-promotional activities, recycling its stories, characters, and images in parks and new media outlets (home video and cable, etc.) as they are created. This is the famous "Disney Synergy" that other companies envy and want to copy. Is this OK ? 1. Yes 2. No

  7. 罪 !

  8. How can I make it OK?

  9. You Write: As Wasko points out, the famous “DisneySynergy” has been part of Disney’s corporate strategy from the beginning, when it marketed its films and merchandise across the globe. Since the 1950s the company has intensified its cross-promotional work. The films, characters, toys and decorations, parks, cruise ships, etc. all promote each another, making Disney theworld leader in cross-promotional activity.1 _______________________________ 1. Wasko, Janet (2001). The Magical-Market World of Disney.The Monthly Review. 52(11): 56-71.

  10. What Makes it OK? • You wrote the name of the author (the person who had the idea or information) • You stated where you found it: • The title (name) of the book, journal, or webpage • The date it was published • The page numbers • All in all - You “cited your source” • It is right and proper to use other people’s ideas and information when you cite your sources

  11. Cite & Citation • Cite = to quote or refer to someone (引用 ) • When you cite, you make a citation (reference) • It’s one of the main differences between scholarly (學術性的) writing and common writing. • Writing in university – you must cite your sources • Where you got your information & ideas

  12. References in a Scholarly Article Making citations and references is at the heart of scholarship

  13. Scenario 2: You are assigned to write about children born in Dragon Years. You read an article in a scholarly journal. You write: Chinese people have always honored dragons. Phrases like 鯉躍龍門 and 望子成 龍 show it. However, only in recent Dragon Years (1976 and 1988) has there been a noticeable "baby boom". 罪 !

  14. How Can I Fix it? 1st. Create an in-text reference: Chinese people have always honored dragons. Phrases like 鯉躍龍門 and 望子成龍 show it. However, only in recent Dragon Years (1976 and 1988) has there been a noticeable "baby boom“(Goodkind 1991). 2nd. Make a citation to the article in a reference listat the end of the paper (also known as a bibliography), like this: Goodkind, D.M. (1991, December). "Creating New Traditions in Modern Chinese Populations: Aiming for Birth in the Year of the Dragon". Population and Development Review, 17(4): 663-686.

  15. 乖 !

  16. Scenario 3: You found this article on the Web and want to use it in a paper

  17. You write: Although the octopuses (八帶魚) have a reputation for being scary predators, “devil fish”, they can be kept as a pet in a home aquarium (Wood 1999). __________________ References Wood, James B. (1999). Don’t Fear the Raptor: an Octopus in the Home Aquarium. Retrieved August 18, 2005 from <http://is.dal.ca/%7Eceph/TCP/octokeep.html> Is it OK? 1. Yes 2. No

  18. Scenario 4: You are assigned a paper on the history of religion in China and find this information in a book: Like their human counterparts in the imperial bureaucracy, the gods are far more important than ordinary men. They can quell rebellions, check epidemics, apprehend criminals, dispatch ghosts, cure illnesses, control the weather, and otherwise intervene in natural and social processes for the benefit of their subjects. One of the T’u Ti Kung in Ch’i-chou is credited with the important capacity to control the price of pork.

  19. You Write: B A or According to Wolf, gods were like human government officials: they were more important than ordinary people. They could stop rebellions and epidemics, cure the sick, and control the weather. There was even one god in charge of the price of pork (Wolf 1978). _______________ References Wolf, Arthur P. (1978). Gods, Ghosts, and Ancestors, in: Arthur P. Wolf ed., Studies in Chinese Society. Stanford: Stanford University Press: 131-182. • People thought of gods as they thought about government officials. They were powerful and had practical duties. • “Like their human counterparts in the imperial bureaucracy, the gods are far more important than ordinary men. They can quell rebellions, check epidemics, apprehend criminals, dispatch ghosts, cure illnesses, control the weather, and otherwise intervene in natural and social processes for the benefit of of their subjects. One of the T’u Ti Kung in Ch’i-chou is credited with the important capacity to control the price of pork.” (Wolf, 1978). • ____________ • References • Wolf, Arthur P. (1978). Gods, Ghosts, and Ancestors, in: Arthur P. Wolf ed., Studies in Chinese Society. Stanford: Stanford University Press: 131-182. Which is not OK (naughty) ? 1. A 2. B 3. Neither

  20. What You Can Write Without Citing • A commonly known fact: • Hong Kong returned to Chinese sovereignty in 1997 • Plants create their own food through photosynthesis. • A well known saying • Love makes the world go around • Your Own Thoughts & Analysis • This is what your instructors REALLY want to see

  21. Questions • What if I’m not sure if I need to cite? • When in doubt, cite it. • What if my paper then looks like nothing but a series of quotes & citations? • You are being honest • You may need to add more of you OWN analysis, ideas, and arguments • What if I cite things I don’t need to cite & my instructor thinks I’m silly? • It’s better to cite needlessly than to look like you are trying to cheat.

  22. Basic Referencing: - In Text Citations Lai Lan-Wa. 2001. Being global versus being Chinese : a case study of returned students in Hong Kong. M.Phil. Thesis , HKUST Division of Social Sciences., p. 5 http://lbxml.ust.hk/th_imgo/b697850.pdf

  23. Anatomy of In-Text Reference While changes in China had created influx of labor, entrepreneurs, capital, technology and expertise into Hong Kong (Lu & Chiang, 1991) and that in turn contributed to Hong Kong’s economic take-off in the 1960s. Hong Kong has been developed into an international commercial and financial center, whereas its residents have become famous for their mix of Chinese and western cultures and their “love affair with money” (Far Eastern Economic Review (FEER), 9 July 1998). (Lu & Chiang, 1991) = Author family name + Date = Magazine title + date (Far Eastern Economic Review (FEER), 9 July 1998)

  24. Anatomy of Bibliography Reference Lu C., and Chiang, F. (eds.) 1991. Hong Kong City Guide. Hong Kong: Wan Li Books. Constable, N. 1999. At home but not at home: Filipina narratives of ambivalent returns. Cultural Anthropology, 14(2), 203-228.

  25. Citation “Cheat Sheet”

  26. Time to Practice • You have 10 minutes • Take Hand Out • Work with your neighbor • Victoria will walk around and help

  27. More Help • The “Guide to Good Referencing Skills” http://lcms01.ust.hk/sbm/wsc/referencing/introduction/index.html • The Citation Machine http://citationmachine.net/ • Refworks - Make your own database of references & automatically insert & format into a word document -Next 2 classes (April 1 & April 8th)

  28. Thanks 謝謝

  29. Quotations & Paraphrasing “If I have seen further [than other people] it is by standing upon the shoulders of giants.” - Isaac Newton in letter to Robert Hooke, February 5, 1675. Columbia World of Quotations, retrieved March 9th, 2009 http://www.bartleby.com/66/18/41418.html Newton was maybe paraphrasing Robert Burton (1577-1640) “I say with Didacus Stella, a dwarf standing on the shoulders of a giant may see farther than a giant himself” - Robert Burton from Anatomy of Melancholy. Democritus to the Reader. Found in Bartlett’s Familiar Quotations, 10th ed. (1919) retrieved March 9th, 2009 http://www.bartleby.com/100/151.5.html For the whole story, see: http://en.wikipedia.org/wiki/Standing_on_the_shoulders_of_giants#Attribution_and_meaning

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