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Communications in Your HTC Community

Communications in Your HTC Community. Your Communication Plan. YOU are the expert in planning, organizing, and distributing the story about your community and your new adventure with HTC!. But..what is newsworthy?. Unique qualities of your community Unique features of the HTC program

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Communications in Your HTC Community

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  1. Communications in Your HTC Community

  2. Your Communication Plan YOU are the expert in planning, organizing, and distributing the story about your community and your new adventure with HTC!

  3. But..what is newsworthy? Unique qualities of your community Unique features of the HTC program How HTC is benefiting your community

  4. Getting Started Determine your purpose. Determine your roles- who is the fact-finder, who is the editor, who is the facilitator? Think about your project timeline and how it relates to your communications efforts.

  5. Who will create our message? • What person on your team is responsible for preparing and sending press releases? • Who will take photos to document your events and send them to the press? • Who is your spokesperson?

  6. Make sure your stories say what you want them to say! Fire officials grilled over kerosene heaters. Kids make nutritious snacks. Local high school drop-outs cut in half. Red tape holds up new bridges.

  7. ¡En caso de quesucomunidadnecesite un españolInterpretor, compruebe con OCRA para saber si hay recursos! In case your community needs a Spanish Interpreter, check with OCRA for resources. Remember your audience!

  8. Who should receive our message? • Community: Your county’s media list. • Keep a list of the people who you have worked with in the past. Create an e-mail distribution list of your contacts. • ASK what people are reading, listening to, and watching. • As an individual county, you will coordinate hometown media activities – and work with your local media independently.

  9. Who should receive our message? • State: OCRA will coordinate statewide releases and media inquiries. • We will periodically send out releases about your progress. • If you have questions or ideas for media activities on the state level, here is our contact information: • Ann McConnell (317) 232-8832 Annie Bell (317) 232-0162

  10. Sample news release QUOTES: Find the right person. Spokesperson for your call-out for survey participation? Spokesperson for events? For topics like developing local leadership? Get the “bang for your buck”

  11. Sample News Release Work with your team to write a quote for a news release announcing your community’s participation in the HTC program.

  12. Sample news release PHOTOS: Bring your story to life with photographs. “Feel good” photos Local HTC Kick Off Event Presentation to the community about your HTC plans The “ask” for their participation Working with a grad student or intern Community festivals or celebrations Your Opportunity Retreat

  13. Working with the Media-“Just the Facts, Ma’am!” • Determine your talking points • Identify one key message • 5 W’s (who, what, why, where, when) • How will you pitch the story? • Does anyone on your team have a working relationship with a local media representative? • Find out the name and contact information for specific “beat” reporters

  14. Develop New Contacts & Make Reminder Calls! Don’t forget about the local chamber of commerce, visitor’s center, or anyone else who may put your information in a newsletter Remember the “two week, two day” rule Reminder calls- got lemons- make lemonade!

  15. The Golden Rule Get questions? Send quick, personal answers! Remember that the reporter has a story budget and a deadline. Time is money!

  16. Persistence Pays • Consistency • Use similar key words and phrases • Keep in contact with your media and communication contacts at regular intervals. • Absence does not make the heart grow fonder- reporters will NOT prioritize your stories unless YOU do!

  17. “So..What’s in it for me?” • Put yourself in their shoes. • For the audience: • What do you want the public to know and remember? • For the reporter: • Is print, web, or video best for this story? • Will your audience see your story in a newsletter, or on a bulletin board?

  18. Discussion/Conclusion How will your media react? How might you create a spark of interest? What exactly will you tell the community? How can you get coverage? How are news stories and editorials different? Is HTC a public service? Your economic & business climate?

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