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Google‘s Way to Track Online Reviews. Anna Fensel Jan 29, 2014. What. Free Google service for managing online reputation of a business
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Google‘s Way to Track Online Reviews Anna Fensel Jan 29, 2014
What • Free Google service for managing online reputation of a business • Google is to pull in data from most of the review sites that currently allow it to snippet their content, including TripAdvisor, Zagat, UrbanSpoon, Insider Pages and others
Why • Google gives ratings on its own sites first billing and separates them out from other properties • Answering the comments on the Google reviews i.e. extension of the own reviewing platform
How • Verified business owners who are already using the recently updated Places for Business user interface can now go to their profiles, where they’ll find a new “Reviews” section. • There, they will find all of their customers’ online reviews and be able to respond to them. • The service also offers some basic review analytics so businesses can track how their reputation changes over time.
Sources and Links Google‘s Places for Business: • https://www.google.com/business/placesforbusiness • www.google.com/places