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Oklahoma Blood Institute. Creative College Campus Recruitment Kristi Johnson. Oklahoma Blood Institute. Creative College Campus Recruitment Kristi Johnson. The Top Three “ F ” Words in College Recruitment. FREE FOOD FUN. It’s as easy as, ABC …. 123 …. A lways B e C reative
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Oklahoma Blood Institute Creative College Campus Recruitment Kristi Johnson
Oklahoma Blood Institute Creative College Campus Recruitment Kristi Johnson
The Top Three “ F ” Words in College Recruitment • FREE • FOOD • FUN
It’s as easy as,ABC….123…. Always Be Creative 1st-Create Theme and find Sponsor 2nd-Publicize drive 3rd-Recruit
This is how we do it….(ABC’s) • Make Your Presence Known • Keep Students Coming Back • Campus Sponsor Groups • Outside Partnerships
EXTRA!!! EXTRA!!! READ ALL ABOUT IT…. • Display Ads in Campus Newspaper • Specialized Email Templates • Sidewalk Chalk • Myspace & Facebook • Flyers • Table Tents
Announcements Create A Lasting Impression… Pizza Delivery Luau Dressed Attire • Greek House Formal Dinners Special Campus Events • Residential Life Dorm Floors Student Commons Area • Sporting Events Classrooms
Keep Them Coming Back… • Themed Blood Drives • WANTED • Cowboy Silhouettes with coban • DONOR HERO CHALLENGE • Guitar Hero Game, Rock star decorations • LIFE SAVING LUAU • Smoothies, Lei’s, Grass Skirts • PIZZA FOR A PINT • Favorite College Pizza, Pizza Shaped Flyers
Keep them Coming Back… Consistency Times and Locations Familiar Faces Recruiters at drive & similar outfits
Campus Sponsors • Residential and Greek Life • Student Union Activity Board • Athletics • Advertising Club • Event Committee’s • Individual College Ambassador’s • Minority Groups • Charles Drew • Native American • Cultural Club
WHY IT HELPS Its associated with “ Fun ” Helps to ease fear to get incentive Something students want, but wouldn’t buy Shows community support & involvement Gets the sponsor a “ foot in the door ” Continued support = Student awareness Community Sponsors
Something To Talk About ??? Open Discussion