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E-business successes. The roller coaster ride of e-business The emerged success areas Some predictions for the future. Colin Leek. Postgraduate courses manager 8 years accountant 5 years systems and development 15 years lecturing 22 years consultancy Business analyst
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E-business successes The roller coaster ride of e-business The emerged success areas Some predictions for the future
Colin Leek • Postgraduate courses manager • 8 years accountant • 5 years systems and development • 15 years lecturing • 22 years consultancy • Business analyst • E-business strategist
Agenda • The roller coaster Internet ride • Some e-business successes • New directions
The Internet effect Expected outcomes: • Improved communication • A new selling channel • Customer centric • A new marketing context
The Internet effect Rather a surprise: • The ubiquity of the medium • The acceptance of the medium • The need to manage channels • The effect on BPR
The Internet effect Out of the blue: • The transparency of organisations and systems • Price dilution and homogeneity • Compression of time-scales • Push on corporate collaboration • CIO accountability
What a whirligig so far ........ E-commerce B2C: Passport to $millions .bomb collapse Stable growth
What a whirligig so far ........ CRM: Massive potential Failure Massive potential Failure after failure Massive potential Failure after failure after failure
What a whirligig so far ........ SCM: Migrating existing operations Concentration on collaborations Continues to deliver
What a whirligig so far ........ Extranets: Potential recognised SCM growth pushes collaboration Increasing adoption ‘Extranet’ label fades
What a whirligig so far ........ Intranets: Potential recognised Content currency and buy-in not fulfilled Regrouping and re-evaluation Ubiquitous and user focussed
Emerged e-business successes • ASPs • Brokerages and markets • Auctions • Information vendors
Application Service Providers ASP hype ASP collapse
Application Service Providers ASP hype ASP collapse BSP, MSP, xSP consolidation ASP resurgence
ASP progress • ASPs – upto 11/2000 • MSPs • BSPs 11/2000 through 6/2003 • xSPs • ASPs – currently
Company A ASP The ASP concept The ASP concept Internet
Company B Company A ASP The ASP concept Internet
Outworkers Company B Company A ASP The ASP concept Internet
What types of applications? The short answer is, virtually any. Depending on your business requirements, you can obtain relatively basic applications such as e-mail through an ASP, as well as complex applications such as ERP, CRM and HRM systems. Many ASPs deliver proprietary applications, or those designed for a specific industry.
seller 1 seller 2 customer seller 3 product distribution network Brokerages and markets electronic market
Marketplaces • Vertical markets • freemarkets.com now owned by ARIBA • e-steel.com • ChemConnect • Horizontal markets • GSA www.gsa.gov B2G • Staples
Auctions Examples: • ebay • www.alibaba.com • www.ironmall.com now part of ebay Reverse auctions examples: • www.freemarkets.com • www.aeroxchange.com
Aside – the Covisint case • Ford, GM and Chrysler collaboration • Extranet concept for SCM • Major suppliers and consortiums only • From initial deals through contract management • Now used by Nissan, Peugeot, et cetera • Recently acquired by Compuware Corporation
Aside – the Covisint case Major driver • To take major contracts out of chief buyers remit • Improved reduction of materials cost Minor drivers • Gain efficiencies • Reduce order processing costs
More aside – FreeMarkets case • Founded 1995 • More than $40 billion volume • $8 billion savings to purchasers • More than 130 buying companies • Over 200 categories • Over 30 languages
Value added Many B2B marketplaces also act as: • Bartering exchange facilitators • Collaborators with other marketplace agents to improve their offerings
customer seller 1 electronic market seller 2 customer customer seller 3 product distribution network Exchanges
News agencies Reuters CNN.com Dunn and Bradstreet Research agencies Silicon.com ZDNet.com METAData Infomediaries chemDex neoforma Yahoo Finance Autobytel.com Information vendors
New directions • WAP has come of age • Increased use of mobile technologies • More and more multimedia offerings • RFID is now a contender • The B2C revolution in 2015 • Personalisation of web offerings • Predictive analysis of web users • CRM