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Chapter 4 The Economic Environment

Chapter 4 The Economic Environment. Market Characteristics. Population Household :. Market Characteristics. The degree of urbanization dictates the nature of marketing task the company faces, in terms of: Income. Market Characteristics. Income-distribution can be classified as:

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Chapter 4 The Economic Environment

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  1. Chapter 4 The Economic Environment

  2. Market Characteristics • Population • Household:

  3. Market Characteristics • The degree of urbanization dictates the nature of marketing task the company faces, in terms of: • Income

  4. Market Characteristics • Income-distribution can be classified as: • Purchasing power parities (PPPs):

  5. Market Characteristics • Income figures are useful in the initial screening of markets • Consumption patterns • Sophistication of a country’s data collection systems

  6. Market Characteristics • Engel’s laws state that as a family’s income increases: • Data on product saturation or diffusion:

  7. Market Characteristics • General consumption figures must be cautiously viewed as critical product-form differences may be concealed • Inflation:

  8. Market Characteristics • Infrastructure • The facilitating functions of marketing:

  9. Market Characteristics • Transportation networks by land, rail, waterway, or air are essential for distribution • Communication systems for marketing include:

  10. Market Characteristics • The more extensive the firm’s international involvement:

  11. Impact of the Economic Environment on Social Development • Factors impeding economic growth: • Social indicators:

  12. Impact of the Economic Environment on Social Development • Physical Quality of Life Index (PQLI):

  13. Impact of the Economic Environment on Social Development • PQLI is composed of: • Emotional well-being may be determined by:

  14. Regional Economic Integration • Economic integration • Success of blocs depend on:

  15. European Integration • It results in economic growth • Sources of growth being: • Operations from one country can be freely expanded to other countries

  16. European Integration • Goal of free movement of goods has been achieved due to the move from a “common standards approach” to a “mutual recognition approach”

  17. Levels of Economic Integration • North American Free Trade Agreement • The ratification of the North American Free Trade Agreement (NAFTA) created the world’s largest free market:

  18. Levels of Economic Integration • Distinctive feature of NAFTA is the two-side agreements to correct perceived abuses in labor and in the Mexican environment • Maquiladoras:

  19. Regional Economic Integration • Other economic alliances • Integration in Latin America – MERCOSUR has three objectives: • Integration in ________ • Integration in __________________

  20. Emerging Market • Is a country making an effort to change and improve its economy:

  21. Emerging Market • Strategies adopted by marketers to thrive in emerging markets:

  22. Developing Markets • Five elements of success for an international marketer to thrive in developing markets

  23. Economic Integration and the International Marketer • Economic integration creates opportunities and potential problems for the international marketer • Decisions regarding integrating markets must be assessed from:

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