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BioenNW: Our new look website. Louise Russell, Marketing & Communications Officer, European Bioenergy Research Institute, Aston University 17.10.2012. Website Launched in March 2012 Required project output External information source Short term fix Phase two planned – languages, BSC area
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BioenNW: Our new look website Louise Russell, Marketing & Communications Officer,European Bioenergy Research Institute, Aston University 17.10.2012
Website • Launched in March 2012 • Required project output • External information source • Short term fix • Phase two planned – languages, BSC area • Clearer design, copy edited for clarity and linked more closely aligned to BioenNW and its objectives www.bioenergy-nw.eu
How are we doing? • Project indicator: number of people reached by the website (unique visitors) is 10,000 • Most visited pages: News, Partners, About BioenNW, Contact Us • As of 15.10.2012: 1,193 visitors to website 949 unique visitors (79%) 2:16 minutes average time Country of origin: UK – 588 Germany – 115 France - 79 Netherlands - 40 USA - 57 Belgium - 30 India – 28
New features • Project specifics, objectives, development sites – aligned to putputs • Key messages scroll bar • Electronic Library • Media area – press releases, videos, podcasts etc • Integrated blog • Location map • Link to Teamspace (partner login) • Main pages in all languages • BSC areas – language specific and BSCs responsible for editing
Retained features • Main pages such as ‘About Bioenergy’ • Partner information • Links to Twitter and LinkedIn • Newsletter sign up • News area • Contact us http://bioennw.lightboxwebsitedesign.co.uk/
Going forward • Project pages updated by LR (language translation tweaks needed) through Word Press CMS • BSC areas updated by each BSC (log in assigned) • All partners - Press releases: send to LR (30 required for project) - Blog posts: 1 per partner every other month - send to LR - Key message scroll bar - FAQs - Videos, event details, photographs etc: send to LR - Follow on Twitter @BioenergyEurope - Join BioenNW LinkedIn group • BSC website training session - Organised with Lightbox Creative by LR
Any questions? Louise RussellMarketing & Communications Officer European Bioenergy Research Institute Aston University +44 (0)121 204 4637 l.a.russell1@aston.ac.uk