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M.T.Y.P.

M.T.Y.P. Kansas City. Mission:. Providing opportunities for artistic, personal, and educational development to the youth of the Kansas City metropolitan area. MTYP is a youth preparatory theatre nonprofit based in KC, KS. The organization is celebrating its 22 nd anniversary this year.

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M.T.Y.P.

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  1. M.T.Y.P. Kansas City

  2. Mission: • Providing opportunities for artistic, personal, and educational development to the youth of the Kansas City metropolitan area. • MTYP is a youth preparatory theatre nonprofit based in KC, KS. The organization is celebrating its 22nd anniversary this year.

  3. Pros & Cons: PROS: CONS: Little diversity BOD & youth Lots of scholarships Weak technology Funding streams • Always turn a profit • Work around the academic calendar • High artistic value • Strong staff/alumni

  4. Strategy #1: Board Development Revenue Recruitment B) Steering Committee (biweekly/monthly) 10% first yr, 30% - 2 yrs Diversity through race, gender, age, occupation, etc. Increased visibility in minority communities Open Houses ‘Meet the Board’ videos on website, Vimeo • A) Fundraising Committee (biweekly/monthly) • 10% first yr, 30% - 3 yrs • Dedicated scholarship fund for underserved • Less reliance on 1 grant, money for TECH • Boost existing scholarships already in place by 10% • Julie Tree & Senior Scholarship

  5. Fundraising

  6. Strategy #2: Technology Revamp Website Social Media FB, Twitter, Vimeo, SoundCloud Used by BOD, Staff, and Students Attracts new users, allows for multiple entry-points • ‘Ground Zero’ • Increased traffic heightens clout and visibility online and off

  7. Media Timeline

  8. Strategy #3: Underserved Constituency Growth • Provide scholarships to cover costs of tuition and fees for participating • ‘Bring a Friend to Camp’ discounts • Ticket Incentives for families, groups • ‘Across the River’ discounts • Increased partnerships w/other arts NPOs in these neighborhoods • Sing For Your Seniors satellite location • BBQ Breakdown! • Open Houses • Using space in low SES schools, theatres • Performing in festivals • highlighting students on website, Vimeo, etc.

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