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Effective departmental homepages

Web Office, March 2012. Effective departmental homepages. Introduction and outline. Importance of a good homepage How to build good homepage content and avoid common problems What we’ll do next to help you, and what you can do to help yourself. Photo credit: djwudi via photopin cc.

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Effective departmental homepages

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  1. Web Office, March 2012 Effective departmental homepages

  2. Introduction and outline • Importance of a good homepage • How to build good homepage content and avoid common problems • What we’ll do next to help you, and what you can do to help yourself

  3. Photo credit: djwudi via photopincc What we’re not trying to do

  4. A word about SEO

  5. Top 10 tips for better homepages

  6. 1. Make the most of image banners

  7. 1. Make the most of image banners

  8. 1. Make the most of image banners

  9. 1. Make the most of image banners

  10. 1. Make the most of image banners

  11. 1. Make the most of image banners

  12. 1. Make the most of image banners

  13. 1. Make the most of image banners

  14. 1. Make the most of image banners

  15. 1. Make the most of image banners

  16. 2. Write for the web

  17. 2. Write for the web

  18. 2. Write for the web

  19. 2. Write for the web

  20. 2. Write for the web

  21. 3. Highlight key links within content

  22. 4. Encourage scrolling

  23. 5. Provide an informative welcome 5. Provide an informative welcome

  24. 6. Use news effectively

  25. 7. Promote your events

  26. 8. Put the most important stuff first

  27. 9. Add good metadata

  28. 10. Invite engagement on social media

  29. A guide to the 10 tips

  30. Departmental homepage reports

  31. Who runs your homepage?

  32. Summary • Homepages are important! • Following some simple tips and taking time over your page will make it better • We’ll send you a report about your homepage and provide support from the Web Office

  33. Next actions for you • Fill in your feedback sheet for this session • Tell us who runs your site (wiki.york.ac.uk) • Read and act on our report • We’ll help you apply changes • Review how you run your site and how effective that system is • We’re happy to advise

  34. Any questions ?

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