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Freeze out fuel poverty: Case study

Freeze out fuel poverty: Case study. Freeze out fuel poverty. Macmillan gives out grants to help cancer patients in financial hardship Over 40% of people receiving a grant from Macmillan received help towards their heating In 2011, Macmillan gave out more than £2m in fuel poverty grants.

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Freeze out fuel poverty: Case study

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  1. Freeze out fuel poverty: Case study

  2. Freeze out fuel poverty • Macmillan gives out grants to help cancer patients in financial hardship • Over 40% of people receiving a grant from Macmillan received help towards their heating • In 2011, Macmillan gave out more than £2m in fuel poverty grants

  3. Key stats • 59% of people with cancer have used more fuel since diagnosis • 1 in 5 turn off their heating even when cold because they are worried about their fuel bills • Of these 91% said this was due to money worries • One third still felt cold even with the heating on

  4. Our campaign • In 2010 the government announced a new scheme called the Warm Home Discount. In November 2010 a consultation was launched to decide who should benefit from the scheme. • Our calls: People who are terminally ill should automatically get the rebate and people with cancer most at most at risk of fuel poverty should be eligible to apply and prioritised for the rebate

  5. Key challenges • People don’t understand why the link between cancer and fuel poverty • Low awareness of the proposed Warm Home Discount scheme • The campaign has been running since 2008 and needed to be refreshed • To influence the consultation we need to show support for our calls • Short timescale to influence the consultation which ran over Christmas

  6. Campaign objectives • Ensure cancer patients are eligible for the Warm Home Discount • Mobilise new and existing campaigners • Raise awareness of the links between fuel poverty and cancer

  7. The site – www.infi-knit.org.uk

  8. Campaign support • Emails prompted action • Segmented emails (new and existing supporters) • Opportunity to take follow up actions • Ability to easily share the campaign

  9. Facebook and Twitter updates, links to site

  10. Facebook and Twitter feedback

  11. Corporate Partners • Support from partners like Boots, New Look and Poundland for the campaign • Links from partner intranet sites to campaign site with editorial • Widgets and banners for bloggers

  12. Results

  13. Campaign actions • 5,093 people signed the petition, making the scarf over 127m long • 1,800 direct responses to the WHD consultation • Recruited 3,000 new campaigners • 40,000 visitors to Infi-Knit

  14. Media • 6 national print articles and 41 regional news articles • Featured on 40 blogs and more than 20 websites • 4million people read about Infi-Knit

  15. Minister’s response • A scarf, symbolic of Infi-Knit, was handed to the Minister responsible for fuel poverty • Minister agreed to host a meeting with Macmillan, energy companies and Ofgem • 4 sections of the consultation response included specific mention of cancer patients • People receiving treatment for cancer (on certain benefits) used as a case study in the consultation response

  16. Any questions?

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