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31 st May &1 st June 2011 University College London, UK Kavitha Karthikeyan

Theme 1: Rural Distributed Services and Applications WP 1: Agriculture Disease Mitigation and Advisory System. 31 st May &1 st June 2011 University College London, UK Kavitha Karthikeyan. Partners. Team. Kavitha Karthikeyan Roopa. P Suma Prashant. IIT Madras, Chennai

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31 st May &1 st June 2011 University College London, UK Kavitha Karthikeyan

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  1. Theme 1: Rural Distributed Services and ApplicationsWP 1: Agriculture Disease Mitigation and Advisory System 31st May &1st June 2011 University College London, UK Kavitha Karthikeyan

  2. Partners Team • Kavitha Karthikeyan • Roopa. P • Suma Prashant • IIT Madras, Chennai • University of Bristol, Bristol • Tamilnadu Agriculture University, Coimbatore • National Agro Foundation, Kanceepuram • Erode Precision Farm Producer Company Limited, Erode • Dharmapuri Precision Farmers Agro Services Limited, Dharmapuri • Industrial partner: Uniphore, Chennai Ideated & Mentored by Dr. Ashok Jhunjhunwala Acknowledgements • Swarna. S • Annailakshmi. L T • Rose Meena • Sathishkumar. M • Suresh. A • Shanmugapriya. T P • Prabakaran. B

  3. Background • Traditional farming • Farmer had considerable knowledge of the agricultural practices • The practices coupled with traditional wisdom had taught him to promptly deal with problems in farming • Modern Scientific farming • The farmer lost complete control of traditional farming • Has meager knowledge of new seeds, inputs, new crops, new technologies in current farming practices. • He largely depends upon the agricultural extension system to provide these inputs. • Extension services • Good understanding of modern new farming practices • But they have no knowledge of the specific farm-plot.

  4. Information gap • Farmer: How to promptly deal with modern scientific farming? • Extension workers: How to provide specific solutions for specific problems? Need • How to overcome the information gap? • Can we learn from other fields and apply concepts/models ?

  5. Modern Call Centre Features • Person at the call centre doesn’t know anything about the customer • Yet he is able to handle the calls and complaints • Provided with complete details, history, past interactions of the customer and also with FAQs about the products and services • When the customer calls the right information pops up and helps the person to promptly deal with specific questions to specific solutions • In case if the person is unable to solve the query, its escalated to experts to be answered. Can this model be applied for agriculture?

  6. Agriculture advisory call center • Details of farmer and the farm, images, previous crop history, previous interactions, FAQs available for the extension worker at the call centre • On a farmer calling the farmer’s Dashboard pops up and with the help of the FAQs the extension worker is able to provide farm-plot specific advisory. • In case if the problem is new and FAQs doesn’t have the right solution, the query is escalated to experts - Multiparty conferencing

  7. How is the Farmer registration done? Mobile application *English GPS device One farmer can have multiple plots

  8. Dashboard

  9. Farm plot Farm topography is measured using GPS device and captured on a GIS platform

  10. Proposed Working Model Process • Farmer registers • Uploads images on finding disease or pest infestation • Calls the extension worker • Dashboard pops up • Advices specific to the problem RTBI Agriculture NAIP Govt. of Tamil Nadu Manage KVKs Challenges • Uploading images • Data updation through voice

  11. How is the data updation to be done? Crop updates Crop growth stages • Growth stages - voice call to the farmers • Uploading images – Train the farmers Image updates During Advisory

  12. Manual Advisory system in progress Calls back Calls Within an hour FAQs D Common query Disconnects call IF IF Working since last three months

  13. Reach by the system – District wise Status as on 15th May 2011

  14. System at Work Status as on 15th May 2011

  15. Effectiveness • Challenges – Trying to address • Expert - Use the dashboard effectively • Reduce the time to revert back • Quality of the services – time, regular follow up • 208 farmers to 1200 Out of 585 queries, 79% for pest and diseases

  16. Farmers’ Speak Paneerselvam: I asked query related to pest attack in paddy. I got the advisory specific to my crop problem. I followed the instructions and my crop is safe now. Query ID: 272 Date: 2011-01-19 13:83:45 Diagnosis: Infestation of stem borer in Paddy ADT 37 Advisory: Spray Acephate200gm per acre Gavaskar: This system is very useful for us. After getting involved in the system and using it, my crops are in good condition and I am very happy with the system. Query ID: 339 Date: 2011-02-03 15:20:16 Diagnosis: Paddy, ADT 37, 45 days, leaves white, flies white, shoot yellow larva Advisory: Spray Monocrotophos 400ml per acre and Bavistin 400gm per acre

  17. Highlights • 208 Farmers have availed the services • 585 queries have been addressed • 36 hours of advisory in the last 3 months • 3 Feedback workshops organized • October 5, 2010 @ Dharmapuri attended by 48 farmers • March 8, 2011 @ Kancheepuram attended by 39 farmers • April 28, 2011 @ Erode attended by 437 farmers

  18. Collaboration • University of Bristol • Color Correction • Automatic Detection of Diseases – preliminary stage Sample images have been sent to University of Bristol and study is in progress Once its done, it will be linked with the database

  19. Publications • Submitted journal • "IU-ATC Theme Articles for a special issue of the ICTACT journal on Communications technology (IJCT)“ • Journal accepted • Abstract submitted to CPR South (Dec 2011) – response awaited

  20. Research questions • User interface and the extension worker • How well trained should be the extension worker to provide high quality service? • How many clicks on the Dashboard is required? • How many screens pops up on the Dashboard? • Are the FAQs effective? • Will the extension worker be able to handle the screens and clicks and also handle the calls? • Are the information available on the Dashboard relevant or not relevant?

  21. Research questions (Contd.) • Scaling up and business model • What will be the cost of each interaction? • If an expert is to be consulted what will be the cost and time to revert? • How and who will pay for the services? • Cost added to agri inputs • Subscription charges that the farmers subscribes for the services • Will the farmer pay? How much? • Will Government subsidize? To what extent? What mechanism?

  22. Way forward • End of June 2011 • 1200 registered farmers • Automatic call centre set up • Next three months • Voice automation for updation • Training to farmers to upload images • Address the research questions

  23. Thank You

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