1 / 10

Europe: children and marketing update

Europe: children and marketing update. Tim Lobstein International Obesity TaskForce International Association for the Study of Obesity London, UK. 2006 Expert consultation: “...action is essential” to control advertising to children. WHO European Region.

nikkos
Download Presentation

Europe: children and marketing update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Europe: children and marketing update Tim Lobstein International Obesity TaskForce International Association for the Study of Obesity London, UK

  2. 2006 Expert consultation: “...action is essential” to control advertising to children WHO European Region

  3. “Specific regulatory measures should include: the adoption of regulations to substantially reduce the extent and impact of commercial promotion of energy-dense foods and beverages, particularly to children, with the development of international approaches, such as a code on marketing to children in this area…” WHO European Region

  4. 2007: Second 5-year Food and Nutrition Action Plan Includes need to control marketing to children, labelling and other policy measures to support marketing controls WHO European Region WHO EMRO Oct 2007: RHA resolution recommending stronger regulation of food and beverage advertising to children 2008: Eight-country working group to develop regional policies on marketing to children, led by Norwegian government. First meeting January 2008.

  5. 2004: Commissioner gives industry ‘one year’ to show reform or will regulate. 2005: extended further two years. 2006: Green Paper discussion on policy 2007: White Paper on nutrition and obesity policy… European Commission Advertising to children “The Commission’s preference, at this stage, is to keep the existing voluntary approach at EU level due to the fact that it can potentially act quickly and effectively to tackle rising overweight and obesity rates. The Commission will assess this approach and the various measures taken by industry, in 2010 and determine whether other approaches are also required.”

  6. 2008: In the absence of evidence on the impact of advertising on children’s food choices and diets, policy makers should develop recommendations based on the precautionary principle. European Parliament

  7. Protection of children • Ireland 2004: ban on celebrities etc promoting products on children’s TV • Latvia 2005: banned additives in children’s school food • France 2006: health warnings on TV adverts – or pay extra fee. 2008: ‘voluntary ban’ suggested. • UK 2007: new rules to limit exposure to fatty sugary food advertising during children’s TV

  8. UK 2008 Government consultation launched yesterday…

  9. Non-profit advocacy groups CI & IASO International Code March 2008, aiming to contribute to the WHO consultation on marketing

  10. Thank you! Tim Lobstein tlobstein@iaso.org IASO-IOTF

More Related